STRONG Pilates announces acceleration of USA expansion

Australian fitness franchise, STRONG Pilates has announced the acceleration of its USA expansion with over 100 new studios confirmed across the country.

The announcement of the rapid USA expansion follows the successful launch of STRONG Pilates first studio in Stone Oak, San Antonio (below).

STRONG Pilates’ offering combines cardio training with reformer pilates via the globally exclusive Rowformer and Bikeformer machines (a reformer bed with a rower or bike on the end). The global fitness format has amassed an impressive following of members worldwide, drawn to its innovative, community-led style of fitness.

To date, STRONG Pilates has confirmed 77 locations across the United States including multi-site franchise agreements in Dallas, Austin, Los Angeles County, Orange County, San Diego, New Jersey, and Massachusetts. Single-site franchise agreements have been confirmed across Houston and Long Island, including Cinco Ranch, Syosset, Garden City, Commack, and Ronkonkoma.

Along with the first corporate-owned studio in Hermosa Beach, California, STRONG Pilates will also open up 30 corporate-owned studios across Florida and Texas, showing the steadfast commitment of the company to invest in the US fitness market.

This ambitious growth strategy spearheaded by STRONG Pilates Australian co-founders, Mark Armstrong and Michael Ramsey (pictured above) reflects the increasing global demand for innovative, low-impact and high-intensity workout options.

Armstrong and Ramsey advised "there is increased demand in the United States for a boutique, multi-modality offering such as STRONG Pilates which has already garnered widespread interest among those wanting a more intensive low impact option. Our expansion plans are indicative of a unique offering entering the U.S. market which has already seen incredible growth across nine countries. With over 100 studios confirmed in our first year of entry, this is the start of an expansive roll-out of an unparalleled  fitness format.”

The Stone Oak location, which opened in September, marked STRONG Pilates' 70th studio worldwide. The studio has already attracted high-profile attention, with NBA player for San Antonio Spurs, Zach Collins among the first to experience the STRONG Pilates workout.

The Australian-born company is now operating in nine countries including the USA, Australia, New Zealand, UK, Ireland, Singapore, Canada, Philippines and Indonesia, with upcoming studios in, Japan, South Korea, Malaysia, Dubai and Bahrain.

More information on STRONG Pilates  https://strongpilates.com.au/

Image top: NBA Player for San Antonio Spurs Zach Collins among the first to experience the STRONG Pilates workout; image centre:STRONG Pilates Stone Oak location; image below: STRONG Pilates Australian co-founders, Mark Armstrong and Michael Ramsey. Credit: STRONG Pilates