Looking to expand Vaura Pilates studios continues with Hapana

Following its 2021 acquisition by F45 training, Vaura, the new brand for Vive Active studios, is looking to expand in key international markets.

The opening its first location in the USA in January - in New York's Upper East Side - indicates that

F45 is looking to develop Pilates concepts, having also launched its FS8 concept in 2021.

As part of the rebranding of Vive Active to Vaura, F45 had suggested that Vive change their software. However, the longtime partnership with software provider Hapana is being maintained following Vive having fought to maintain their technology partner based on Hapana's crucial role in their expansion.

Now, as Vaura, they will continue to use Hapana for the same reason as their rebranding - to support their strategic vision for expanding its presence internationally.

Hapana Chief Executive, Jarron Aizen advised “this decision reflects the strong partnership and trust between Vive and Hapana, and we are excited to continue this journey together under the Vaura brand.”

Vaura Director of Operations, Lilly Mills noted “Hapana has been instrumental in supporting VAURA's evolution and growth by providing robust technological solutions that streamline our operations and enhance the client experience.

“Their platform has enabled us to manage our expanding network of studios efficiently and maintain high standards of service across different locations.”

From their first studio in Sydney in 2017 to their first international franchise in Singapore five years later, Hapana has been an integral partner for Vaura. Hapana’s integrated scheduling and client management tools were pivotal for VAURA's growth, and the Corporate Dashboard reporting and analytics tools provided insights into client behaviour and studio performance, helping VAURA make informed decisions as they scaled.

Mills added “we are excited about this new chapter for Vaura and look forward to continuing our journey with the support of our dedicated team, clients, and partners like Hapana.

“Together, we will achieve new milestones and bring the Vaura experience to a broader audience worldwide.”

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Image: Vaura Pilates.