Australasian Leisure Management
May 6, 2024

Pilates bed supplier 'Your Reformer' launches ReformerPro digital infrastructure

Reformer Pilates bed supplier ‘Your Reformer’ has launched a range of digital infrastructure, ReformerPro, offering an alternative option to the way in which Pilates classes operate in studios, gyms, hotels and allied health services.

Born from a passion to provide Australians with accessible fitness equipment and resources that do not compromise on quality, Emma and Ben Stallworthy founded Your Reformer, a brand dedicated to bringing the studio-quality experience into the homes and fitness environments of individuals everywhere.

ReformerPro offerings include an array of Pilates virtual programs. InstructorPro, the ultimate class planning software, allows instructors to efficiently build their own reformer workouts and stream them virtually through in-studio screens. At $299 per month, the extensive library of professionally filmed Pilates exercises and the easy-to-use drag-and-drop interface allows fitness professionals to customise every aspect of their class. Integrating spring changes, countdowns and breaks, InstructorPro programs can be streamed through screens in studio, providing real-time instructions and visual cues to class participants.

For gyms and studios looking to integrate a cost-effective reformer Pilates program into their facilities, upgrades to the ClassPro platform will offer access to Your Reformer’s diverse library of over 550 online Pilates classes, removing the need for an instructor. For $149 per month, gyms, studios, hotels and allied health services can stream high quality Pilates classes through wall- mounted screens, offering guests and members access to a studio Pilates class 24/7. ClassPro has the potential to unlock new revenue streams for fitness studios, allowing reformer Pilates to be offered to members as an additional service via convenient, on-demand classes.

ReformerPro also includes a dedicated screen accessory to sit alongside reformer beds, KioskPro, set to launch June. The sleek kiosk is an upgrade from the current model in market, and features a touch screen TV and headphones, allowing members and guests to access Your Reformer’s library of Pilates classes via an eye-level display.

Co-Founder Emma Stallworthy says accessibility and innovation are the cornerstones of the Your Reformer brand and notes “The ReformerPro digital suite makes it simple for gyms and fitness environments to offer studio- quality Pilates classes to their members and guests for a fraction of the cost. We’ve curated an extensive library of classes, removing the need for an instructor and the overheads, so clients can enjoy a reformer class without having to adapt to class schedules.

“Your Reformer aims to make reformer Pilates as convenient and accessible as possible, and ReformerPro is taking us one step closer to making this happen.”

In addition to servicing commercial environments such as gyms and hotels, Your Reformer also offers Pilates beds to individuals, bringing the studio experience to the home. With a range of reformer bed products to suit individual needs and budgets, Your Reformer’s signature YR Original bed retails for $2,995, and can be purchased outright or via a payment plan. For the space conscious, the brand offers a folding bed option ($2,995) to tuck away at the end of a practice, or for those with a dedicated fitness area, consumers can also invest in the YR Studio bed ($4,195) to place in position indefinitely. Each bed is aesthetically designed and comes in a range of colours to seamlessly integrate into a home’s interior.

The purchase of a reformer bed also comes with a three-month subscription to the Your Reformer On-Demand App, which catalogues over 550 digital classes of varying skill and ability, alongside a range of Pilates accessories including industry approved hand weights, a jump board and non-slip Pilates socks.

For those who prefer flexibility, bed rentals are available for a $300 refundable bond and just $39 per week ongoing.

The Your Reformer On-Demand App ($20.99 per month) offers a diverse range of engaging instructors and an abundance of classes, guiding users to greater health, well-being, and body confidence. Whether a beginner looking to start their fitness journey or an experienced practitioner seeking new challenges, the classes are designed to accommodate all skill levels. Additionally, the app features physio-led programs targeting specific focus areas, providing tailored solutions for holistic wellness.

Your Reformer’s range of reformer beds, fitness accessories, digital memberships and activewear are available via yourreformer.com.au.

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