F45 rebrands Vive Active subsidiary as Vaura

Leading high-intensity interval training franchise F45 training has announced the rebranding of its Vive Active subsidiary, with its three Sydney studios and two other outlets in Singapore to now trade under its new Vaura brand.

Seeking to reboot its established class formats, F45 acquired Vive Active in 2021 while going on to launch its first Vaura Pilates studio - which it describes as being a “dynamic fusion of art and science to energise every cell of your body” - in New York in January.

F45 Training Chief Executive, Tom Dowd stated “Vaura brings an electrifying energy to athletic reformer Pilates.”

Announcing the Vive Active rebranding, Vaura Director of Operations, Lilly Mills advised “the acquisition by F45 has provided us with additional resources and strategic support, enabling us to accelerate our rebranding efforts and expansion plans.

“It has also brought valuable industry insights and expertise, helping us refine our growth strategy and enhance our offerings.”

Images courtesy of Vaura.