Club Pilates announces New Zealand expansion

Club Pilates is to expand into New Zealand with the Australian master franchise operator of the world’s largest Pilates brand revealing plans for over 10 locations.

Explaining the move, Brendan James, Master Franchise Operator and Chief Executive at Club Pilates Australia and New Zealand commented “Club Pilates has been on a growing trajectory for many years, and our launch into the New Zealand market has been a long time coming.

“The Pilates movement is a growing one, spurred along by a new revived passion for our own health and wellbeing. We believe that Pilates is the path to fuller, more satisfying physical existence and we can’t wait to bring high-quality, life-changing training to Aotearoa.”

Founded in 2007, Club Pilates is the largest Pilates brand and studio network worldwide with more than 700 studios across the globe, spanning eight countries.

In 2021 the market size of the Pilates and yoga industry, measured by revenue, was US$567.5 million and in 2022, the industry is expected to increase by a further 8.3%.

Ranked the number one Pilates franchise in the Entrepreneur’s 2022 Franchise 500 and featured on their coveted Top Global Franchises and Franchise 500 Lists each year, Club Pilates leads the industry in providing every-body with the opportunity to experience the benefits of Pilates.

Despite the challenges the pandemic presented across the Asia Pacific Region, Club Pilates successfully launched in Australia in 2021.

Advising that Club Pilates is excited to bring its approachable Pilates experience to the growing health and wellbeing scene in New Zealand, John Kersh, Xponential Fitness’ Chief International Development Officer, added “New Zealand is a natural extension for the Club Pilates brand (and) w are confident that with the right franchise partners we can deliver an experience to the market that will enable us to grow our brand.

“Through this expansion we are looking forward to bringing this offer to this new, fitness conscious market.”

Club Pilates is owned by Xponential Fitness, Inc., the largest global franchisor of boutique fitness brands including Pure Barre, CycleBar, StretchLab, BFT, Rumble, Row House, YogaSix, AKT, and STRIDE.

Image: Club Pilates.