Xponential Fitness’ StretchLab signs master franchise agreement for Australian studios

US-based Xponential Fitness has announced that leading North American assisted stretching franchise, StretchLab, has signed a master franchise agreement for Australia, which gives the master franchisee the right to license at least 50 StretchLab studios to potential franchisees in the country over the next several years.

One of nine brands owned by Xponential Fitness, StretchLab’s arrival in Australia follows a similar agreement, announced earlier this year, for its Club Pilates chain, the world's largest Pilates brand, to enter the local market.

The Australia agreement is a collaboration between StretchLab and Stretch X Operations Pty Ltd., a privately owned company started by Perth-based entrepreneurs Matt, Bill, and Candice Gordin.

The family team have extensive experience with Xponential Fitness, having signed a Master Franchise Agreement with respect to CycleBar, another Xponential Fitness brand, last year and opening the first of up to 45 studios to follow.

New partners involved in the StretchLab deal include Tory Dickson and James Pattinson.

Dickson is a former AFL player for the Western Bulldogs between 2012 and 2020.

Pattinson played cricket for Victorian and the Australian national cricket team as part of a top level career that started in 2011.

Announcing the expansion, John Kersh, Chief International Development Officer for Xponential Fitness, advised “Xponential Fitness is excited to collaborate with the Gordins once again to bring another Xponential Fitness brand to Australia.

“The Gordins have exceeded expectations with CycleBar, and I’m confident they will continue that trend with StretchLab, which will be a great complement to the diverse fitness scene in Australia.”

StretchLab has quickly grown in popularity over the past year since making its international debut in the Canadian city of Toronto as well as opening 45 locations in the USA since the start of 2020.

The expansion of StretchLab to Australia continues Xponential Fitness’s international growth. Xponential, whose platform of brands includes StretchLab, Pure Barre, CycleBar, Club Pilates, Row House, YogaSix, AKT, STRIDE, and its newest brand, Rumble, has also recently opened studios in Saudi Arabia, Japan, South Korea and the Dominican Republic, with additional studios expected to open in the coming months in Spain, Germany, and Singapore.

The first StretchLab studio is expected to open mid-year in Perth

Image courtesy of StretchLab.