Australasian Leisure Management

News: Marketing

Victorian BFT Studios team up with Polished Man for fundraiser challenge
Australia’s fastest growing fitness franchise, Body Fit Training (BFT) has advised that a number of its Victorian BFT Studios are supporting the Polished Man campaign via a new...
Aug 17, 2025
Fitness /
Marketing /
Wellness
Victorian Government looks to strengthens tourism investment with new support framework and guides
he Victorian Government has moved to back tourism growth by putting forward new resources to assist businesses and investors in turning creative ideas into workable tourism...
Aug 16, 2025
Government /
Marketing /
Tourism
Sydney Showground partnership with Ocean Crusaders evolves venue role in event sustainability
Sydney Showground is taking its investment in sustainability beyond the event space and has entered into a 12-month partnership with ocean conservation organisation, Ocean...
Aug 14, 2025
Events /
Marketing /
Venues /
Environment
Strategic partnership announced between Licensing International and IAAPA
A strategic partnership has been announced between Licensing International, the leading trade association for the $369.6 billion global brand licensing industry, and IAAPA, the...
Aug 14, 2025
Marketing /
Attractions /
Retail
Tourism NT secures hosting of G’day Australia 2026 trade event
Tourism NT has won the bid to host Tourism Australia’s biennial trade event for international front line travel agents - G’day Australia 2026. Over 600 delegates including 300...
Aug 14, 2025
Events /
Marketing /
Tourism /
Hospitality
Research reveals visitor satisfaction with Western Australian tourism experiences
Tourism WA has released a new report on its annual Visitor Experiences and Expectations Research (VEER), which shows holiday visitors to and within Western Australia in 2024/25...
Aug 14, 2025
Marketing /
Tourism /
Culture /
Attractions
Australian company FanFirm secures ‘historic win’ over their large United States competitor Fanatics
Trademark disputes began in 2010 between two sport branded apparel companies - FanFirm Pty Ltd, a small Australian company and its large United States competitor Fanatics LLC....
Aug 12, 2025
Sport /
Marketing /
Legal /
Retail
Three-year partnership announced between MG Motor and Qudos Bank Arena
A three-year partnership has been announced between renowned MG Motor brand and premier entertainment venue, Qudos Bank Arena. With Qudos Bank Arena regularly welcoming over one...
Aug 12, 2025
Events /
Marketing /
Venues /
Retail
Million Moves Campaign aims to boost physical activity in Queensland and Western Australia
Leading Australian operators and suppliers have rallied behind AUSactive’s upcoming Million Moves campaign, launching on 1st September. The 21-day community physical activity...
Aug 11, 2025
Marketing /
Recreation /
Wellness /
Fitness
LIWA Aquatics honours Wendy Cole with 2025 Smith Robertson Award
The Leisure Institute of Western Australia (Aquatics) has announced Wendy Cole as the recipient of the 2025 Smith Robertson Award, one of the highest honours in the aquatic and...
Aug 11, 2025
Marketing /
Safety /
Education /
Recreation /
Aquatics
Sport Design Australia expands team nationally and bolsters clients across global sporting Industry
Sport Design Australia, a creative powerhouse in the sporting industry, has announced their team expansion and the addition of a global network of new clients further cementing...
Aug 11, 2025
Events /
Sport /
Marketing /
Design
New partnership announced between Hockey Australia and The Pass
A new partnership has been announced between Hockey Australia and The Pass, one of the country’s fastest growing Hospitality loyalty programs. In an exciting first, all...
Aug 11, 2025
Sport /
Marketing /
Hospitality /
Technology /
Product
Fitstop continues expansion across Australia with opening of Earlwood location
Functional fitness franchise, Fitstop, continues its rapid expansion across Australia with the opening of its newest location in Earlwood, NSW on 16th August, marking a...
Aug 10, 2025
Marketing /
Retail /
Fitness
Darwin Entertainment Centre takes on AANT branding
Darwin Entertainment Centre has been renamed AANT Centre following a 10-year naming right deal with the Automobile Association of the Northern Territory. Originally named the...
Aug 10, 2025
Marketing /
Venues /
Entertainment
Stirling Leisure - Inglewood named Western Australia's aquatic recreation facility of the year
The recently redeveloped Stirling Leisure - Inglewood has been named Facility of the Year at LIWA Aquatics' 2025 Western Australian Aquatic Recreation Industry Awards. The...
Aug 10, 2025
Marketing /
Safety /
Recreation /
Aquatics
Planet Fitness Australia partners with bullying prevention charity Bully Zero
To mark this National Bullying Prevention Week (11th –17th August), Planet Fitness Australia and leading bullying prevention charity Bully Zero are launching a week-long...
Aug 10, 2025
Events /
Marketing /
Wellness /
Fitness
Brisbane’s calendar of blockbuster events contributed to record $1.4 billion in economic activity
Brisbane’s calendar of blockbuster events, conferences and strategic global marketing has contributed to the Brisbane Economic Development Agency (BEDA) delivering its biggest...
Aug 7, 2025
Events /
Marketing /
Tourism /
Finance
X-Golf Geelong named Victoria’s best in customer service excellence
X-Golf Geelong has been crowned Victoria’s best in hospitality customer service excellence in the 2025 Australian Achiever Awards - an achievement made possible by the...
Aug 6, 2025
Marketing /
Hospitality /
Recreation /
Golf
Secret Sounds Artist Management rebrands as Dew Process Artist Management with new partners and signings announced
Secret Sounds Artist Management has joined the Dew Process family as a new partnership between Paul Piticco and long-term colleagues, now partners, Senior Artist Manager Rachael...
Aug 6, 2025
Events /
Marketing /
Culture /
Entertainment /
Arts
Myrtha Pools and World Aquatics agree expanded partnership
The just concluded World Aquatics Championships in Singapore has seen the renewal of a partnership between Myrtha Pools and World Aquatics, extended through until 2029. This...
Aug 6, 2025
Sport /
Marketing /
Technology /
Aquatics
Revo Fitness and Adelaide 36ers extend their partnership
Fast growing fitness chain, Revo Fitness and NBL club Adelaide 36ers are extending their partnership for a further two years. Under the partnership, Revo will be acknowledged as...
Aug 6, 2025
Events /
Sport /
Marketing /
Fitness
Chubb renews its multi-year partnership with Australian Open
Tennis Australia has today announced that leading insurance company Chubb - a key partner of the Australian Open since 2020 - has renewed its multi-year partnership with the...
Aug 6, 2025
Events /
Sport /
Marketing
Tourism Australia to launch next stage of globally successful ‘Come and Say G’day’ campaign
Tourism Australia is about to launch the next stage of its globally successful ‘Come and say G’day’ campaign into key international tourism markets. Brand ambassador Ruby the...
Aug 3, 2025
Marketing /
Tourism /
Design
Queenstown's Shotover Jet celebrates 60 years of adventure experiences
Shotover Jet, one of New Zealand’s most recognisable adventure tourism activities, is turning 60 - marking six decades of high-speed thrills and memories in Queenstown. To...
Aug 1, 2025
Marketing /
Tourism /
Culture /
Recreation