News: Marketing
Tourism Australia and Trip.com Group sign agreement to boost Chinese tourism to Australia
Tourism Australia and Trip. com Group have signed a Memorandum of Understanding (MoU) that promotes Australia as a premier destination for Chinese tourists as well as visitors...
Jul 13, 2025
Marketing /
Tourism
Mt Buller marks 75 years of ski patrols
Mt Buller has celebrated 75 years of offering the longest continuous Ski Patrol service in Australia with a 100-torch parade down Bourke Street in front of a cheering crowd of...
Jul 13, 2025
Marketing /
Safety /
Recreation /
Snowsport
Vietnam steps up global branding efforts with moves toward new national image strategy
A major seminar on international communication, ‘Positioning Vietnam - Promoting the National Image in the New Era’, has brought together key government, media and communication...
Jul 11, 2025
Marketing /
Tourism /
Government
NSC announces winners of 2025 Australian Sport, Recreation and Play Innovation Awards
The National Sports & Physical Activity Convention (NSC) has announced the winners of the 2025 Australian Sport, Recreation and Play Innovation Awards held at the Melbourne...
Jul 10, 2025
Sport /
Marketing /
Recreation /
Technology /
Play
RedBalloon launches 'Best Of RedBalloon Guaranteed' category
RedBalloon - Australia’s leading gifting and experiences marketplace – has launched a new and exciting category - the ‘Best Of RedBalloon Guaranteed’ - reinforcing its...
Jul 10, 2025
Marketing /
Tourism /
Attractions /
Entertainment /
Retail
Ice Hockey Australia to enter new era with updated branding
Ice Hockey Australia is set to unveil a reimagined brand mark this month, marking a bold step forward in redefining the sport’s national identity. The updated design draws...
Jul 9, 2025
Sport /
Marketing /
Snowsport
Landmark partnership sees Tourism Western Australia back 2026 and 2030 UniSport Nationals
UniSport Australia has revealed a new partnership with Tourism Western Australia that will see Perth host the 2026 and 2030 editions of the UniSport Nationals. The commitment...
Jul 9, 2025
Events /
Sport /
Marketing /
Tourism /
Government
Tourism Fiji releases new campaign produced by BBC StoryWorks
Tourism Fiji has released a new campaign produced by BBC StoryWorks which shows audiences a different side to the island nation beyond its idyllic beaches and world-class surf...
Jul 8, 2025
Marketing /
Culture /
Venues
Eden Park recognised at international stadium awards
Eden Park has been recognised on the global stage winning two prestigious awards at TheStadiumBusiness Awards 2025. The Auckland stadium received the Event of the Year award for...
Jul 8, 2025
Sport /
Marketing /
Culture /
Venues /
Entertainment
ICC Sydney Theatre moves to Entertainment Centre branding as search for new naming rights sponsor begins
ICC Sydney Theatre is to be temporarily rebranded as the Entertainment Centre as operators of the venue commence a search for a long term naming rights partner. With a...
Jul 6, 2025
Events /
Marketing /
Venues /
Entertainment
PILLAR Performance appoints Jack Taylor as its Australian PR agency
PILLAR Performance, an Australian-born company bridging clinical science and athletic supplementation, has appointed Jack Taylor as its Australian public relations agency of...
Jul 5, 2025
Sport /
Marketing /
Wellness /
Fitness /
Product
South Australian game developers to showcase work at Gamescom 2025
South Australian video game developers are being supported by the state government to showcase their work at the world’s largest digital games conference - Gamescom 2025 – being...
Jul 5, 2025
Sport /
Marketing /
Design /
Technology /
Entertainment
Connect by Live Nation latest study reveals mass mainstream influence of country music in Australia
Leading sponsorship, creative and experiential agency in music - Connect by Live Nation - has released its latest study ‘Step Into Country’ unveiling the mass mainstream...
Jul 3, 2025
Marketing /
Culture /
Entertainment /
Retail /
Arts
Victoria Tourism Industry Council announces new Chief Executive
The Victoria Tourism Industry Council (VTIC) has announced the appointment of Lisa Patroni as its new Chief Executive, replacing the outgoing Felicia Mariani. A long-standing...
Jul 3, 2025
Marketing /
Tourism /
Attractions
NSW Waratahs and Viva Leisure partner in advance of British and Irish Lions' Allianz Stadium match
The NSW Waratahs have announced Viva Leisure as a Platinum Partner with the agreement to kick-off as of Saturday night when the side plays the British and Irish Lions at Allianz...
Jul 2, 2025
Sport /
Marketing /
Fitness
Sport NSW announces 2025 Community Sports Awards winners
The winners of the 2025 NSW Community Sports Awards, presented by Sport NSW, have been announced. Presented at Sydney's CommBank Stadium on Monday night, the Awards recognise...
Jul 2, 2025
Sport /
Marketing
PCYC NSW enters long term strategic partnership with digital media company Motio
An innovative corporate partnership sees media company Motio installing digital place-based displays in PCYC NSW Clubs. PCYC NSW is set to unlock new funding streams for its...
Jul 1, 2025
Events /
Sport /
Marketing /
Recreation /
Venues
polytec secures naming rights for Central Coast Stadium
Leading Australian decorative surfaces brand, polytec, has been announced as the official naming rights partner for the Central Coast's premier events stadium. Already a major...
Jun 30, 2025
Events /
Sport /
Marketing /
Venues
SWIM Australia launches revamped national awards program to recognise excellence in aquatic education
SWIM Coaches & Teachers Australia has announced the launch of its refreshed and expanded SWIM Australia Awards, with nominations open until 27th July 2025. The newly designed...
Jun 30, 2025
Sport /
Marketing /
Safety /
Education /
Aquatics
Adelaide 36ers appoints global sports agency 54 as its commercial and marketing partner
The NBL's Adelaide 36ers have revealed a partnership with global sports agency 54 to deliver a commercial and marketing strategy to capitalise on basketball's worldwide boom....
Jun 30, 2025
Events /
Sport /
Marketing /
Entertainment
LiveLighter campaign adopted in South Australia to tackle Obesity
A new campaign is being spearheaded in South Australia with advertisements showing the damaging impact of toxic fat on the body aimed at addressing the obesity epidemic across...
Jun 29, 2025
Marketing /
Education /
Wellness
Tourism Research Australia adopts new domestic tourism data platform
For the first time in nearly 30 years, Tourism Research Australia (TRA) is adopting a new and innovative way of measuring domestic travel, with the rollout of the quarterly...
Jun 26, 2025
Marketing /
Tourism /
Attractions /
Government
Refreshed South Australia Tourism Plan 2030 released
A refreshed South Australia Tourism Plan 2030 has been released - reaffirming an ambitious goal to grow the State’s visitor economy to $12.8 billion and support a further 4,400...
Jun 26, 2025
Marketing /
Tourism
Belgravia Leisure secures National Marketing and Communications Award for its campaign 'MOVE IT CANBERRA'
Belgravia Leisure was last night awarded the Marketing and Communications Award at the 2025 Australian Sport, Recreation and Play Innovation Awards hosted by National Sports and...
Jun 25, 2025
Marketing /
Aquatics /
Fitness