Victoria Tourism Industry Council announces new Chief Executive

The Victoria Tourism Industry Council (VTIC) has announced the appointment of Lisa Patroni as its new Chief Executive, replacing the outgoing Felicia Mariani.

A long-standing VTIC member and former Board Director, Patroni brings an intimate understanding of the organisation’s mission and values to the role, as well as a strong commitment to the advancement of Victoria’s visitor economy. Her deep roots in the tourism and events sector, combined with significant experience across both government and private enterprise, make her well-placed to lead VTIC into its next phase.

Patroni is widely respected for her strategic leadership, marketing expertise, collaborative approach, and highly effective advocacy, and has been a consistent champion for tourism’s role in shaping a vibrant and resilient Victoria.

In her most recent role as Executive Director, Visitor Experience at Parks Victoria, Patroni demonstrated strong strategic foresight and passionate advocacy, she played a pivotal role in driving commercial growth and deepening community engagement, helping to educate and transform the way Victorians connect with our natural environment. Previous roles at the Victoria Racing Club, Peter Rowland Catering, Melbourne Convention and Visitors Bureau and Hilton Hotels ensure her knowledge of the visitor economy is both deep and broad. Her appointment marks a confident step forward as VTIC continues to strengthen its influence and support for members across the state.

Commenting on her appointment, Patroni stated "VTIC has long been a cornerstone of Victoria’s visitor economy, and I’m deeply honoured to be appointed into the role of CEO. I’m committed to building on the strong legacy of Felicia Mariani and the dedicated VTIC team. Together with our passionate members, valued partners, and the exceptional staff and board, I’m excited to help shape a vibrant and resilient future for our sector.”

VTIC Chair Scott Chapman welcomed the appointment, noting "we are thrilled to have Lisa stepping into the role of CEO.

"She brings not only deep industry knowledge and trusted relationships, but also a powerful voice that will continue to represent our sector with clarity and conviction. The Board is confident in her ability to guide VTIC and our members through the opportunities and challenges ahead.

"VTIC also acknowledges the enormous contribution of outgoing CEO Felicia Mariani, who has led the organisation with distinction over the past 7 years. Her tireless leadership through some of the industry’s most turbulent times has earned deep respect and gratitude across the sector. We thank Felicia for her unwavering dedication and passion, and we wish her all the very best in her next chapter.”

VTIC has this week held a celebratory event for Marianni.

This transition comes at a pivotal time for tourism in Victoria, and VTIC remains firmly committed to delivering value, leadership and a strong voice for the visitor economy.

It is staging the VTIC Victorian Tourism Summit 2025 in Shepparton from 22nd to 24th July.

Click here for more information on the VTIC Victorian Tourism Summit 2025 in the Australasian Leisure Management industry Conference.

Image: Lisa Patroni. Credit: VTIC.