PCYC NSW enters long term strategic partnership with digital media company Motio

An innovative corporate partnership sees media company Motio installing digital place-based displays in PCYC NSW Clubs.

PCYC NSW is set to unlock new funding streams for its vital youth programs through the strategic long-term partnership with leading digital place-based media company, Motio.

Under the agreement, MotioPlay displays will initially be installed in about two-thirds of PCYC NSW’s 67 properties to deliver timely news and information, community messages along with contextually relevant editorial content and advertising to approximately 88,000 members as well as substantial visitors to its clubs.

According to PCYC NSW General Manager of Fundraising and Marketing, Bree Godden, the partnership agreement with Motio would enable the youth charity to do more for the communities it serves.

Godden notes “as with all PCYC partnership agreements, this will directly contribute to the delivery and sustainability of our youth programs to build young people’s skills, character and leadership.

“It’s these types of corporate partnerships that sustain our youth programs and help ensure we can reinvest back into our communities, supporting young people where it matters most.

“Through the agreement, brands that advertise on the PCYC NSW displays are not just reaching engaged local audiences but they’re actively contributing to stronger, safer communities and better futures for young people across NSW.

“It’s media with meaning.”

Motio Chief Executive Adam Cadwallader said the agreement would initially see 45 displays installed in the PCYC NSW centres by October next year, with around a third of the play time being dedicated to promoting the Club’s programs and community based communication.

“While the displays will be part of the MotioPlay network, through our MotioCreator software, each Club will be able to digitise their poster collateral, becoming more eco-friendly and enabling them to display up to date information relevant to their community on quality screens.

“For brands it will mean that they can reach a strong 14 to 24 year-old audience and the captive parent audience who are users of the facilities by buying PCYC NSW only packages or reach these clubs through our broader MotioPlay offering.”

Image. PCYC NSW General Manager of Fundraising and Marketing Bree Godden with Motio CEO Adam Cadwallader