Tourism NT secures hosting of G’day Australia 2026 trade event

Tourism NT has won the bid to host Tourism Australia’s biennial trade event for international front line travel agents - G’day Australia 2026.

Over 600 delegates including 300 agents will visit the Northern Territory in October 2026 in what is expected to be the largest tourism trade event ever held in the NT. The event will provide a welcome boost for Territory tourism and hospitality operators with the event expected to inject more than $3 million in on-ground spend during Darwin’s shoulder season.

G'day Australia 2026 will be delivered by Tourism Australia in partnership with Tourism Northern Territory.

The 300 qualified Aussie Specialist agents are from more than 17 markets including China, India, Malaysia, UK and the US. The travel agents will meet with Australian tourism providers face-to-face and take part in familiarisation visits in the NT to experience Australia’s world class tourism offerings.

G'day Australia was last held in Perth in 2024 and the agents who took part said they intended to sell more of Australia as a result of the event. Overall it is estimated agents sell an additional $30 million in holidays to Australia in the 12 months after returning home.

Tourism supports more than 700,000 jobs and 360,000 businesses across Australia and events like G'day Australia are a vital tool in attracting more visitors.

This announcement comes off the back of the launch of the next chapter of Come & Say G'day, Tourism Australia's international marketing campaign which is continuing to showcase Australia to the world.

Minister for Tourism and Hospitality Marie-Clare Boothby notes "we're proud that the Northern Territory will host G'day Australia next year for the first time ever, putting our destination front and centre on the global stage.

"This is another great example of how we're curating a calendar of events to showcase the Territory during the shoulder season, helping to extend visitation beyond the traditional peak and build year-round economic strength for our tourism industry.

"From spectacular landscapes and authentic Aboriginal culture to unique wildlife and military history, the NT offers a true Australian experience, and we can't wait for these travel agents to see it firsthand.”