Tourism NT’s social media plays significant role in promoting natural attractions

Tourism NT’s official social media accounts are an important tool when marketing the Territory to both Australian and global audiences. Northern Territory’s natural attractions continue to be promoted by visitors with an awe-inspiring reel of Uluru being the most popular post in 2022 on Tourism NT’s Instagram channel @NTaustralia.

Attracting nearly 11,000 likes, the reel by @twosometravellers was captured from the back of a van and shared with @NTaustralia’s 378,000 followers.

Along with Uluru, Territory tourism gems rounding out the list of hits were Mataranka Thermal Pool, Nawurlandja Lookout, Kings Canyon, Yurmikmik Walks in Kakadu, Litchfield National Park, East Arnhem Land, Daly Waters Pub and Darwin Harbour’s dolphins.

Tourism NT’s official social media accounts @NTaustralia have a combined following of more than 1,027,000 and are an important tool when marketing the Territory to both Australian and global audiences.

Territorians and visitors are encouraged to tag @NTaustralia and use the #NTaustralia on their holiday snaps, to give Tourism NT permission to repost.

Travel influencer @helloemilie’s photo of Nawurlandja Lookout, captioned this part of Australia truly is like no other was shared with her own 1.3 million followers worldwide as well as racking up the likes on @NTAustralia.

The top 10 posts were:

1. Uluru by @twosometravellers with 10,998 likes

2. Mataranka Thermal Pool by @_fumika1023_ with 9,624 likes

3. Nawurlandja Lookout by @helloemilie with 8.570 likes

4. Kings Canyon Rim Walk by @juniorhill92 with 6,485 likes

5. Yurmikmik Walks, Kakadu National Park by @ryeaaahh with 6,350 likes

6. Litchfield National Park by @travellingwildtrak with 6,107 likes

7. East Arnhem Land by @_roamingaus_ and @anyabananyaa with 5,962 likes

8. Daly Waters Pub by @staycationoz with 5,854 likes

9. Manuel’s #landdownunder tik tok by @Topdidj with 5,611 likes

10. Pod of Dolphins in Darwin Harbour by @kjell_hensen_ with 5,197 likes

NT Minister for Tourism and Hospitality, Nicole Manison notes “from the Top End to the Red Centre, the Territory’s unique natural attractions are clearly a hit with today’s travellers and it’s great to see these regions promoted to so many potential visitors.

“The imagery on @NTaustralia over the past year once again highlights our stunning landscapes, waterfalls and outback adventures, in addition to our Aboriginal art and cultural experiences, showcasing what the Territory has to offer.

“Our latest visitor numbers show our tourism recovery is on track, tourists are staying longer and spending more and Instagram is one of the most popular ways for young adventurers to get their travel inspiration.  It’s great marketing for the Territory.”

@twosometravellers James and Alex on Uluru-Kata Tjuta National Park share “this captivating landscape is more than just a desert, it's hard to put into words the magic that surrounds this place…an initial three day trip to Yulara quickly turned into two full weeks of soaking up everything this place has to offer.

“Learning the ancient ways and significance to the Anangu people, exploring the Uluru-Kata Tjuta National Park and witnessing the most spectacular sunrises and sunsets… Uluru is just as awe-inspiring in real life as you hope it to be!  We know it won't be our last trip to the remarkable Red Centre of Australia.”