Striking Brands fully re-acquires 9Round following Lift Brands sale of minority share

The full ownership of kickboxing fitness concept, 9Round, is now back under the umbrella of Striking Brands following Lift Brands having sold its minority share (40%) in the 9Round brand back to Striking Brands.

Striking Brands is the parent company of 9Round globally - having nearly 400 locations in 18 countries - with 9Round having operated in Australia and New Zealand since 2011. Lift Brands is the parent business of fitness franchise Snap Fitness and leading omnifitness business Fitness On Demand.

The transaction marks a positive step forward for both companies, as Lift Brands focuses on the ongoing success of its Snap Fitness and Fitstop networks, while Striking Brands leads 9Round into a new era of innovation and growth.

As part of this transition, Striking Brands will also acquire the master franchise rights for 9Round in Australia and New Zealand, with operational responsibility and network support having begun in April 2025.

Chris Caldwell, Chief Executive of Lift Brands APAC, expressed his support for the transition and highlighted Lift Brands’ continued growth in the region.

Caldwell shared “we congratulate Shannon and Heather Hudson, 9Round’s Founders, and the Striking Brands team on re-acquiring 9Round and look forward to seeing the brand continue to evolve under their leadership.

“This move aligns with our strategic focus on expanding our Snap Fitness and Fitstop brands, which are experiencing significant momentum in Australia and New Zealand.

“Lift Brands remains committed to delivering exceptional fitness experiences and supporting our franchise partners in achieving long-term success.”

Shannon Hudson, Chief Executive of Striking Brands enthused “we are incredibly excited to fully re-acquire 9Round and drive the brand’s next phase of growth in Australia and New Zealand.

“Our vision is to continue building a dynamic and results-driven fitness experience for our members while strengthening the support we provide to our franchisees.

“Bringing full ownership of the brand back under the umbrella of Striking Brands allows us to align more closely with our broader strategic goals and reinforce our commitment to high-quality fitness solutions.”

For more information about 9Round 

For more information about Lift Brands Asia Pacific 

For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.

Image. Credit: 9Round