Fitness On Demand names Andy Peat as new Chief Executive

USA-based Fitness On Demand™ has announced the appointment of Andy Peat as its new Chief Executive, promoted from the role of Chief Product Officer at Lift Brands to drive a new phase of innovation and expansion.

With immediate effect, Andy Peat assumes leadership of Fitness On Demand's operations spanning 2,800 locations worldwide, tasked with propelling the brand's evolution from a leading content provider to a trusted technological partner for fitness establishments in the fitness, corporate, hospitality and multi-family housing sectors.

Drawing on more than 10 years of executive leadership across prominent names in the fitness industry, Peat brings wide-ranging expertise to his new role.

His recent tenure as Lift Brands, the global fitness franchising company with more than 1,100 locations, followed his experience as a club owner, before ascending to the role of Chief Executive of Snap Fitness in Australia and New Zealand by the age of 25.

Under his leadership, Snap Fitness grew from a single club to an impressive network of 250 locations, eventually becoming a pivotal component of the Lift Brands family through a multi-million-dollar acquisition.

Peat’s appointment at the pioneering fitness content coincides with a comprehensive worldwide rebranding initiative.

Commenting on his new role and the brand’s planned growth, Peat advised “while Fitness On Demand has achieved remarkable strides in the past decade, our aspirations for the next five years are even more monumental as the fitness landscape undergoes transformation.

“I really believe in the product road map we’re building for our customers and their users. The next phase for our brand has already started as we shift from being a global leader delivery platform for fitness content to one of the world’s most trusted providers of fitness technology and user engagement for clubs, fitness centres and other businesses.

“We’re going way beyond our history in group class fitness content to becoming a true partner, helping our customers engage and empower users, market exceptionally and create tangible impact on their bottom lines.”

Peat's experience in product innovation, operational management and business expansion comes as Fitness On Demand is set to undertake a global brand relaunch.

As part of the roll-out, Fitness On Demand new total fitness experience app creates an exceptional, 360-degree fitness experiences for consumers in-club, at home and on-the-go. It has been designed specifically to empower fitness businesses to enhance user engagement, bolster customer retention and capitalise on monetisation opportunities.

For users, the app elevates each member's fitness journey by providing personalised programs, club event activities, nutritional insights, wellness guidance, and real-time fitness progress tracking. Simultaneously, for fitness operators, it serves as a powerful engagement tool, keeping their brand in front of users wherever they workout. Features include customisable white-label branding choices, pre-structured challenges for member activation, and an expansive library of over 1,000 premium classes, as well as automated notifications to keep users informed and in contact with their facility.

Other recent introductions include the launch of two new TV channels of high-engagement sports news and wellness content. Integrating seamlessly with current content already on the Fitness On Demand platform, as well as club branded promotions, this activates underused displays and creates more engaging environments for clubs and other fitness or wellness facilities.

Peat adds “this is the initial, albeit substantial, stride towards our brand's ultimate vision as the chosen technology and business partner for every fitness business looking to create both the exceptional tech-forward experiences that users expect in fitness today, as well as continued growth for their own businesses.”

For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.

Image: Andy Peat. Credit: Fitness On Demand.