New leadership for Snap Fitness and Fitness on Demand to drive new 'strategic vision'

Lift Brands, the parent company of global fitness franchises and brands - including Snap Fitness, YogaFit and Fitness On Demand - has made changes to its management team in order to drive a new strategic vision during 2019.

Peter Taunton, Lift Brands' founder and Chief Executive, is stepping down to take up the role of non-executive Chair - described as a strategic advisory role.

Current Chief Operating Officer Tom Welter will lead the US-based group on an interim basis, as it conducts a "thoughtful and thorough" search for a permanent Chief Executive.

Since its launch in 2003, Lift Brands has grown to more than 2,000 franchise locations across 27 countries, with sites in the US, Australia, New Zealand, Canada, Spain, and the UK. It opened more than 100 locations across its portfolio last year.

The change in leadership is part of plans to ring in "significant changes" in 2019.

These include a focus on functional fitness and HIIT, new club designs and enhanced support of members.

Taunton explained “my personal journey has been a remarkable and gratifying one.

“I’m extremely proud of the company’s growth and the talented leadership team.

"Building and handing off a company to capable hands is the dream of every entrepreneur. The future for Lift Brands is incredibly bright.”

Image: Peter Taunton, Lift Brands' founder and Chief Executive.