Snap Fitness offers ‘less intimidating environments’ for older exercisers

24/7 gym franchise Snap Fitness has highlighted how brand’s environment is attracting older exercisers with Chief Executive Ty Menzies seeing that low-impact equipment in its facilities presents a “less intimidating environments than some of our competitors”.

Speaking to Franchise Business, Menzies explained “many of our competitors offer limited services with simple set-ups of cardio and weights, whereas we have been able to adapt and move quickly with trends. Most of our clubs now have high-intensity interval training spaces where members can vary their training.”

Snap Fitness last year launched boutique franchise 9Round in the Australian market, opening six outlets plus two in New Zealand. Also under the banner are Yogafit studios.

While the 24/7 sector was born on convenience and low cost, Menzies does not see these factors being paramount moving forward.

He adds “our members want service and advice, so we have been working hard on this. We have launched the Australia’s Trusted Workout application and other in-club initiatives to help our members reach their fitness goals and enjoy their experience even more.”

Menzies says the brand has preferred supplier agreements, but there is room for flexibility whereby new suppliers suggested by franchisees may be considered.

His advice for franchisees is to invest because they have a passion for the industry and helping people in general, concluding “we have seen an explosion in people investing into the fitness industry, but many simply want to ride the wave of the 24/7 boom, which has seen many investors be less than successful.”

Click here to view the original story in Franchise Business.

23rd August 2017 - BABY BOOMERS DRIVE DEMAND IN NEW ZEALAND FITNESS MARKET 

22nd July 2017 - OLDER AUSTRALIANS HEALTHIER AND MORE ACTIVE BUT STRUGGLING WITH FITNESS 

29th March 2017 - STUDY SHOWS HIIT THE BEST EXERCISE FOR ANTI-AGEING 

18th August 2015 - SNAP FITNESS PARTNERS WITH QANTAS FOR MEMBERS TO EARN FREQUENT FLYER POINTS

29th November 2014 - PHYSIOLOGIST WARNS EXERCISE OR FACE RAPID DECLINING HEALTH IN OLD AGE

26th April 2012 - AGEING POPULATION PRESENTS OPPORTUNITES FOR FITNESS CLUBS

18th September 2009 - BABY BOOMERS SHOULD LIVE LIKE ATHLETES