9Round kickboxing fitness concept wins Global Franchise Award

Kickboxing fitness concept 9Round has been named as ‘Best Fitness Franchise’ in the 2021 Global Franchise Awards.

Writing about the awards, Global Franchise Magazine Editor, James Fell stated in the magazine’s recent awards issue that the staff was “gobsmacked” by the quality of talent and boasted this year the magazine received the highest ever number of entries.

Fell noted that winners in the 14 categories are “bastions of ethical, credible and life-changing business organisations”, advising “despite representing a highly competitive category with a high volume of entrants and a sector that was hit very hard by lockdown restrictions brought about by COVID-19, our judging panel was extremely impressed by the way 9Round had navigated unprecedented disruption in 2020, pivoting their offering and even signing major franchise expansion deals in the process.”

Chris Caldwell, APAC Chief Executive of Lift Brands, the master developer of the 9Round franchise in the region, welcomed the award, noting “we’re thrilled to accept this honor from an equally impressive and influential organisation like Global Franchise.

“Our team takes this kind of recognition to heart, especially since we saw our share of challenges in 2020. We’re so proud to be in such good company, and will use this moment to celebrate with our awesome members as well. They’re why we do what we do.”

Presented by Global Franchise Magazine, the coveted international award contest is now in its fourth year.

Eight judges select the award winners based on the criteria created by the Global Franchise team.

Winners of the Global Franchise Awards are typically honored at the International Franchise Association’s annual conference, which was virtually hosted this past February due to the pandemic.