Lift Brands and Beyond Activ sign partnership to drive global growth

Lift Brands has signed a two-year strategic partnership with Beyond Activ aimed at strengthening its global marketing and business development efforts and flagging its intent for further global growth in 2025 and 2026.

Lift Brands is the parent business of fitness franchise Snap Fitness and leading omnifitness business Fitness On Demand.

Beyond Activ, a leading business and investment network for health, fitness, wellness and sport, own and host four key industry events each year - Australia, Saudi Arabia, Singapore and the USA - and conduct yearlong marketing and business development efforts to help support industry investment, share best practice and promote thought leadership. 

As part of the agreement, Lift Brands will join Beyond Activ's Leadership Circle and participate in all four Beyond Activ events over the next two years.

The four events in Australia, Saudi Arabia, Singapore and the USA, are recognised as premier business and investment summits and will now feature executives from Lift Brands on stage, alongside a delegation of executives to engage with industry professionals and investors.

Commenting on the partnership, Ross Campbell, Founder and Chief Executive of Beyond Activ noted "Lift Brands is one of the most recognised and respected fitness brands in the world. Snap Fitness and Fitness On Demand form one of the most influential portfolio companies in our industry and we are proud to work beside them to support their global efforts as they continue to redefine fitness experiences and help millions of members lead happier and healthier lives.”

As pioneers of holistic wellness, Lift Brands and its subsidiaries are championing a well-rounded approach to wellbeing, including mental, emotional and physical health, while making standout fitness experiences accessible both in, and outside of, the gym.

Ty Menzies, Global Chief Executive of Lift Brands, added “at Lift Brands, we’re committed to driving innovation and accessibility within fitness worldwide. Partnering with Beyond Activ aligns with our mission to create healthier communities through meaningful global connections. These events offer a powerful platform to showcase our brands, engage with industry leaders and explore opportunities that support our growth and vision.”

For more information about Beyond Activ

For more information about Lift Brands

For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.