Australasian Leisure Management

News: Marketing

Fluidra takes on naming rights for water polo's inaugural Australia Cup
The Canberra Water Polo Academy has announced that global pool and wellness solutions leader Fluidra has taken on the naming rights sponsorship for the inaugural 2025 Australia...
Nov 20, 2024
Events /
Sport /
Marketing /
Aquatics
Fanatics signs long-term omnichannel retail partnership with Melbourne Storm
Global digital sports platform Fanatics has signed a long-term omnichannel retail partnership with successful National Rugby League (NRL) club Melbourne Storm to elevate the fan...
Nov 20, 2024
Sport /
Marketing /
Retail
Federal Parliamentarians join with AUSactive to launch 2024 Fit for Office challenge
Federal MPs and senators have joined with AUSactive to launch this year’s edition of 2024 Fit for Office at Parliament House in Canberra. Yesterday’s launch saw a dozen of the...
Nov 19, 2024
Marketing /
Wellness /
Government /
Fitness
Tourism Research Australia launches new data dashboard to track industry growth
The Federal Government has launched a new data dashboard that measures the progress of Australia’s tourism industry across a range of economic, environmental, social and...
Nov 19, 2024
Marketing /
Tourism /
Technology
Pepperstone becomes Official Partner of UFC in Asia
Pepperstone, the Australia-headquartered online trading provider, has announced the expansion of its brand presence in sports with its latest partnership with Ultimate Fighting...
Nov 18, 2024
Events /
Sport /
Marketing
MotoGP unveils its new identity and branding
MotoGP has revealed its new identity via a logo created by independent design studio, Pentagram with MotoGP advising it’s a complete evolution of the brand, including artwork,...
Nov 17, 2024
Events /
Sport /
Marketing /
Design
Leading artists the recipients of the 2024 Creative Australia Awards 
Creative Australia has announced the 11 leading artists to receive 2024 Creative Australia Awards. For the first time this year, the awards proudly include the National Arts and...
Nov 16, 2024
Marketing /
Culture /
Entertainment /
Arts
AUSactive set to engage Federal politicians in 2024 Fit for Office initiative
Aiming to address Australia’s crisis of inactivity and obesity, over 30 Federal MPs and senators are set to participate in AUSactive’s Fit for Office campaign - a three-week...
Nov 14, 2024
Marketing /
Finance /
Wellness /
Government /
Fitness
ActiveXchange releases advanced Movement Data
Data insights platform ActiveXchange, has released advanced Movement Data to support better planning, investment and operations decisions - helping partners in organised sport...
Nov 14, 2024
Events /
Sport /
Marketing /
Recreation /
Technology
New partnership announced between Swimming NSW and DOOLEYS
Swimming NSW has entered into a strategic two-year partnership with DOOLEYS, to expand the support and visibility of the Metropolitan Championships and Multi-Class Para-athlete...
Nov 14, 2024
Events /
Marketing /
Hospitality /
Aquatics
Mondrian announced as platinum sponsor for Hong Kong Pride Parade 2024
Mondrian Hong Kong has been announced as Platinum Sponsor of the 2024 Hong Kong Pride Parade, underscoring its dedication to inclusivity and equality in the city. Going beyond...
Nov 13, 2024
Events /
Marketing /
Finance /
Entertainment
Cameron Murray appointed as Chief Executive of Paralympics Australia
Paralympics Australia has appointed Cameron Murray as their new Chief Executive following his successful tenure acting in the role since July 2024. Murray joined Paralympics...
Nov 12, 2024
Sport /
Marketing
AFL’s GIANTS commence five-year partnership with New Balance and Belgravia Sports Apparel
The AFL’s GWS Giants have announced a new five-partnership with New Balance and Belgravia Sports Apparel that aims to not only showcase GIANTS players in high-performance gear...
Nov 11, 2024
Sport /
Marketing /
Retail
Alta Global partnership with UFC Gym looks to drive pathway from mixed martial arts fandom to participation
NSW-founded martial arts and combat sports training technology company Alta Global has partnered with the UFC Gym Group in an initiative that aims to create a pathway from mixed...
Nov 11, 2024
Sport /
Marketing /
Technology /
Fitness
Belgravia Health and Fitness' Ian Jensen-Muir reflects on fitness’ changing franchising landscape
Having presented at a series of fitness industry conferences around the world this year, Ian Jensen-Muir, Chief Executive of Belgravia Health & Fitness has shared his personal...
Nov 11, 2024
Marketing /
Wellness /
Aquatics /
Retail /
Fitness
Cronulla Sharks starts search for new stadium naming rights partner
The NRL’s Cronulla Sharks are inviting potential sponsors to apply to gain the exclusive naming rights for their stadium following the end of the longstanding partnership with...
Nov 11, 2024
Sport /
Marketing /
Venues
Tourism Tasmania’s ‘Odd Jobs’ campaign secures international recognition  
Tasmania’s tourism offerings have been recognised on the international stage having secured two global awards at the 10th annual City Nation Place Global conference in London -...
Nov 10, 2024
Marketing /
Tourism
Squash Australian Open secures new naming rights partner
Having been elevated to one of the leading events on the PSA Squash Tour, Australia’s premier tournament has secured Easy Times Brewing Co as their new naming rights partner....
Nov 10, 2024
Events /
Sport /
Marketing
Tourism Excellence recognised at Perth Airport WA Tourism Awards
The winners and medallists of the prestigious Perth Airport WA Tourism Awards have been announced at a gala dinner at Crown Perth. Western Australia's premier awards night...
Nov 9, 2024
Marketing /
Tourism /
Culture /
Attractions /
Entertainment
AUSactive to rollout Million Moves initiative in Western Australia
Following its successful inaugural Million Moves event on Queensland’s Sunshine Coast in May this year, AUSactive is set to roll out the initiative in Western Australia in May...
Nov 8, 2024
Events /
Marketing /
Wellness /
Fitness
Australian Sports Commission announces marketing and communication network for Play Well program
The Australian Sports Commission (ASC) has announced a 12-person group of executives largely drawn from national sporting organisations as members of the first Play Well...
Nov 7, 2024
Sport /
Marketing /
Government
Jetts Fitness’ culture get further recognition at Women’s Agenda Awards
Jetts Fitness has continued its winning streak at industry award ceremonies securing their latest accolade, Employee Initiative of the Year, at the 2024 Women’s Agenda Award....
Nov 7, 2024
Marketing /
Wellness /
Fitness
Vibrant new branding launched for Adelaide's Beach Volleyball 2025 World Championships
Vibrant new branding has been launched today by the International Volleyball Federation (FIVB) and Volleyball Australia to promote the 2025 Beach Volleyball World Championships...
Nov 7, 2024
Events /
Sport /
Marketing
RealNZ acknowledged with top honour at 2024 New Zealand Tourism Awards
South Island tourism operator RealNZ has been named supreme overall winner in this year’s New Zealand Tourism Awards. RealNZ was among the winners announced yesterday evening at...
Nov 6, 2024
Marketing /
Tourism /
Attractions /
Environment