ActiveXchange releases advanced Movement Data

Data insights platform ActiveXchange, has released advanced Movement Data to support better planning, investment and operations decisions - helping partners in organised sport and recreation attract commercial revenue and funding.

The advanced Movement Data platform complements ActiveXchange’s existing network of comprehensive local data on organised community sport, recreation and leisure. This enhanced platform will enable organisations to know who is visiting any location to understand levels of equity of use of every facility, place and space, and to ultimately support better planning, investment and operations decisions.

Alex Burrows, founder and Chief Executive, ActiveXchange notes that the company continues to seek out, acquire, configure and validate the most accurate, relevant and consistent data to enable organisations to focus on growth and impact, stating “we do this globally for a network of 1,000+ organisations. Our Movement Data uses GPS signals from 50,000+ apps on 600 million+ devices to provide a detailed analysis of specific sites, with information on the profile of usage and users.”

Building on from ActiveXchange’s groundbreaking Movement Data platform which was launched in 2021, the advanced platform now includes features such as:

• Site and location analysis of any shape and size

• Specific time and day analysis

• Dwell time analysis within different areas of a site

• Point of home (origin) location of users of sites and locations

• Sector benchmarks, trends and activation forecasting

• Heat mapping within areas of a site

Using the point of home location data, ActiveXchange appends a wide range of additional datasets in the form of add-on modules to generate even more insights about visitors to any space or location. This informs and facilitates connections with the most relevant brands and sponsors, as well as funding partners.

These modules include:

• PartnerMatch - to enable commercial teams to maximise revenue generating partnerships and activation opportunities

• Community Reach - to ensure your facilities, spaces and places are meeting the needs of all types of residents through visitor profiling (deprivation, ethnicity, health, employment and education)

• Mobility (and carbon tracking) - to shape more efficient, environmentally sustainable, and active travel networks, while increasing accessibility to different types of facilities, spaces and places for different types of local communities.

• Sport growth and impact intelligence (local activation solutions) - drawn from across the wider ActiveXchange network of integrated data (delivery) partners, designed to better connect those who deliver and administer with those that plan and invest into activating local communities.

Burrows advises “know your community. Grow your community. This is about ensuring any organisation, no matter their size or experience with data can now easily understand what’s working, what’s not, so what next. Putting the right offer, in the right place, at the right time, for the right community! This important release will help our network to better focus their own resources, and through the modules also aid in the discovery of new funding and delivery partnerships.”

Click here to contact ActiveXchange through their entry in the Australasian Leisure Management Supplier Directory.