ActiveXchange releases community profile tool for AUSactive members

Data intelligence company, ActiveXchange, has partnered with AUSactive to open its data repository platform, the National Infrastructure Database, which also includes Census Community Profile information, to the peak body’s members.

Already AUSactive’s Data Partner, since 2022 ActiveXchange has been regularly supplying relevant data and insights across aquatics, fitness and community sport, working towards a common goal of increasing physical activity and providing Australians more access to opportunities to be more active.

Announcing the data sharing, AUSactive’s General Manager of Corporate Services and Commercial, Paul Ritchie stated “our members have a strong affinity to their local communities, which in the context of developing programs and services to meet those needs, having a tool like the National Infrastructure Database will provide a data-driven approach to their businesses and significantly help with decision making..

A first of its kind in our region, ActiveXchange’s National Infrastructure Database (NID) provides aquatic, fitness and community sport facilities, managers and trainers with access to an industry view of facilities in their locality via an interactive mapping tool, which can also be overlaid with community profile data, to provide a more comprehensive visualisation of the community around their business.

The data will save time and costs in developing successful marketing and growth strategies, with the collaborative network providing the industry with the opportunity to make better-informed decisions that positively impact local communities across Australia.

Launching these tools, ActiveXchange Head of Customer Success and Partnerships, Ricki Jones noted “for our customers to make data-driven decisions, they need access to clear and relevant information displayed in a way they can understand.

“This tool ensures that anyone within an organisation can use our platform with confidence to find the answers they need for planning and decision-making.”

Jones recently presented the NID to AUSactive members in a webinar where initial feedback was resoundingly positive.

The webinar can be viewed on YouTube at https://youtu.be/dPaU1a2O54k

Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

Images courtesy of ActiveXchange.