AFL’s GIANTS commence five-year partnership with New Balance and Belgravia Sports Apparel

The AFL’s GWS Giants have announced a new five-partnership with New Balance and Belgravia Sports Apparel that aims to not only showcase GIANTS players in high-performance gear but will also introduce exclusive retail and membership ranges available through the club’s retail outlet.

It will include a range of benefits, accessible via the GIANTS membership website, to enhance their fan experience.

New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.

Advising that the collaboration aligns with the GIANTS’ mission to inspire and engage our community, both on and off the field, GIANTS Chief Executive, David Matthews stated “we are incredibly excited to partner with New Balance, a brand that shares our commitment to excellence and craftsmanship.

“This partnership represents a significant step forward for the GIANTS, allowing us to elevate our performance on the field and enhance the experience for our fans.

"In our pursuit of success in the not-too-distant future, this partnership will help us excel on-field and positively influence our communities.

“We believe that mastering our craft is essential to our growth, and with New Balance by our side, we are poised to do just that."

New Balance Australia Regional General Manager, Dean Howard noted “at New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle.

“In partnership with Belgravia, we are proud to partner with the GIANTS and look forward to seeing the partnership come to life over the next five years.”