The Fitness Show takes new shape in Sydney

The Fitness Show’s return to Sydney at the newly opened International Convention Centre at the end of April saw the event record a 40% increase in visitor numbers compared to the previous show held in Melbourne 2016.

Renamed the Fitness Show with fresh branding and a new floorplan, this year’s Show took on an exciting new shape with more than 270 exhibitors on the Show floor and over 35,000 keen fitness enthusiasts and professionals walking through the doors.

The new zones – Strength, Active and Industry – worked well to provide clarity for visitors and featured the biggest line-up of talent and features ever seen in the 22-year history of the event including international bodybuilders like Kai Greene, Calum Von Moger, Jeff Seid and Hidetada Yamagishi, youngest ever UFC Champion and eight time defending light heavyweight champion Jon Jones and top names in mainstream fitness and nutrition including Commando Steve, Lola Berry, Jessica Sepel and Scott Gooding.

New highlights to 2017 included Muscle Beach, providing a constant source of excitement, crowds and talent while the Education Hub was another new feature aimed at providing those who work within the fitness industry with free educational seminars on topics to help them stay ahead.

For those looking to get involved and try the latest in group fitness, the Australian Institute of Fitness Active Stage was pumping with a Hip Hop Yoga class with Lola Berry, the all new POUND full-body cardio jam sessions and the latest Les Mills classes.

The event also saw Technogym’s stand host a successful Guinness World Record for the longest distance run on a treadmill over a 24-hour period - raising $100,000 for Camp Quality, a cancer children charity.

The event also saw new fitness equipment entities Nova and Synergy/EYE Fitness reveal their combined brands.

Fitness Show Director Shaun Krenz said the team was thrilled with the success of the new format, stating “this is much more than just a visual rebrand – we’ve worked to restructure and refine the show and it’s clear that the model is working. We feel now that we are really well positioned to grow the show even further moving forward.

“We had lines hundreds deep to meet special guests, sold out fitness classes & workshops and there was a great buzz on the Show floor over the three days.

“We’re really amped up for Brisbane and Melbourne and look forward to securing some fresh talent and further tweaking and solidifying the new format.”

In 2017, the remaining confirmed dates for the Fitness Shows are:

Melbourne: 13th to 15th October, Melbourne Convention & Exhibition Centre

Brisbane: 21st and 22nd October, Brisbane Convention & Exhibition Centre

And in 2018, the confirmed date for Sydney is 20th to 22nd April, with the event again being held at ICC Sydney.

Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar.

Images: Novofit was launched at The Fitness Show Sydney (top) while Bodytastic displayed its extensive product range (below).

5th May 2017 - MATRIX FITNESS UNVEILS VERSATILE PRODUCTS AT FITNESS SHOW SYDNEY

1st May 2017 - THREE GUINNESS WORLD RECORDS BROKEN AT THE FITNESS SHOW SYDNEY

30th April 2017 - AUSTRALIAN FITNESS NETWORK MARKS 30 YEARS

28th April 2017 - THE FITNESS GENERATION AND SUMMIT FITNESS EQUIPMENT COMBINE TO FORM NOVOFIT

28th April 2017 - BODYTASTIC LOOKS TO OFFER AUSTRALIA’S WIDEST RANGE OF COMMERCIAL FITNESS EQUIPMENT

25th April 2017 - EXHIBITORS LOOK FORWARD TO 2017 FITNESS SHOW