The Fitness Generation and Summit Fitness Equipment combine to form NovoFit

Two of Australia’s leading commercial fitness equipment suppliers, The Fitness Generation and Summit Fitness Equipment have combined to form NovoFit, a dynamic new company that will equip state-of-the-art fitness facilities throughout Australia, New Zealand and southern Asia.

The Fitness Generation (TFG), an icon of the Australian Fitness Industry, brings to the partnership decades of successful client relationships, a national presence in sales and after-sales service and is home to key global commercial fitness and wellness brands.

Founded over a decade ago, Summit Fitness Equipment is a leader in high performance and functional training equipment, delivering innovative products to leading health clubs, studios, and elite sporting teams including AFL, NRL and the 2016 Australian Olympic Team.

Combining over 45 years of industry expertise, NovoFit will hold exclusive Australian distributorship for a powerhouse of global fitness brands including: True Fitness, StarTrac, Stairmaster, Nautilus, Schwinn, SportsArt, Hoist, Octane Fitness, LeMond, Healthstream, Wattbike, WoodWay, Expresso, Torque Fitness, TRX, Power Plate, Jacobs Ladder, Peak Pilates, VASA, Ropeflex, Rockit and Fit3D.

NovoFit wants to be Australia’s leading provider of global fitness brands for the commercial, wellness, performance and functional training markets.

With a team combining educators, master trainers, product specialists who understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market, NovoFit’s senior management will include Tim Horskins – Chief Executive, Adam Lewit - Commercial Director, Andrew Cocks - National Sales and Marketing Manager, Melanie Harding - Project Manager and Alan Milne - Financial Controller.

Commenting on NovoFit’s potential, Horskins explains “the combined expertise of TFG and Summit completes the shared vision of creating a true solutions based fitness equipment company.”

Lewit added “NovoFit will now provide expanded distribution throughout Asia Pacific. Utilising our additional resources, we will take our clients on a journey from idea through installation, with in-house finance and after sales service and that’s exciting.”

NovoFit will be launched at the 2017 Fitness Show in Sydney from 28th to 30th April 2017, at Booth O29. 

For more information contact Andrew Cocks on 03 8766 0499, E: acocks@novofit.com.au, www.novofit.com.au 

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