Les Mills club partnership offers route to group fitness success

With its 2021 Global Fitness Report having found that live fitness classes are the single most popular gym-type activity, Les Mills Asia Pacific has highlighted how its Club Partner program is helping more than 21,000 locations that provide life-changing fitness experiences for more than six million people in 110 countries every single week.

With two-thirds of gym members preferring to work out with others, and 58% likely to cancel if their gym stopped offering their favourite classes, the Club Partner initiative draws on more than 50 years of passion and expertise via Les Mills’ group fitness classes, training and products - all specifically designed to create healthy and sustainable fitness businesses.

Club Partners can tap into:

• 360° support: Dedicated and highly experienced Business Partnership Managers provide support, and access to a full toolkit of resources to help businesses deliver great member experiences.

• A science-based approach: Every workout is researched, designed and rigorously tested by a team of experts, to deliver the results that members demand.

• World-class marketing: Access to thousands of professionally designed resources and support from Les Mills’ global marketing team, to help retain, engage and inspire members.

Evolution Wellness, Asia's leading health and wellness group - with Fitness First and Celebrity Fitness included in its portfolio - recently expanded their digital strategy to include Les Mills Content.

Explaining how partnering with Les Mills Asia Pacific optimises the performance of studios, fitness health clubs, Les Mills Asia Pacific Chief Executive, Ryan Hogan stated “Les Mills Asia Pacific’s Ultimate Group Fitness Solution enables you to tap into live and Virtual classes, paired with on-demand streaming workout experiences.

“This adds flexibility to your scheduling and maximise the usage of your group fitness studio. You can also access scientifically engineered premium fitness equipment, which is specifically designed to enhance the member experience and generate results, faster.”

Click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.