Les Mills Asia Pacific partners with Move to deliver digital content strategy

Les Mills Asia Pacific has partnered with leading virtual studio provider Move, to provide a key element of its new digital solution, LES MILLS Content, for 2021 and beyond.

Looking to help fitness operators future-proof themselves with a solid digital content strategy, LES MILLS Content is a new, cost-effective digital solution that enables clubs and facilities to host 100 LES MILLS workout videos, including world's most popular workouts such as BODYPUMP®, BODYCOMBAT® and BODYATTACK®.

Les Mills Asia Pacific’s Chief Executive, Ryan Hogan advises “LES MILLS Content offers a brand new opportunity for clubs to create an additional source of revenue - and who doesn’t need that right now?

"LES MILLS Content is a way for clubs to monetise their group fitness offering while retaining and engaging existing members during lockdowns.”

The partnership with Move is a way for clubs to launch their own digital solutions quickly and easily, by coupling LES MILLS Content with the Virtual Studio from Move technology. This turnkey platform means clubs can host LES MILLS Content in their own branded ecosystem, and have it seamlessly integrate into their existing membership system.

Explaining how the partnership helps solve the challenges that the fitness industry faces, Move Commercial Director, Justin Mendleton notes “the demand for virtual fitness products and services continues to accelerate at light speed. It’s going to be a critical part of every operator’s offering, long after the pandemic has receded.

“We know that operators face huge operational and technical challenges when launching and sustaining a high quality digital solution. That’s why we’re thrilled to partner with Les Mills to deliver world class fitness content and world class digital technology that all operators can benefit from.”

According to a paper from Allied Market Research, the global digital fitness industry is now expected to grow by nearly US$5.4 billion between 2020 and 2024, confirming the notion that locking down a Virtual strategy now is essential.

Hogan adds “this partnership with Move equates to more clubs being able to give their members more access to the workouts they love - even while the facility is closed. With times being so tough for our industry at the moment, LES MILLS Content and this Virtual studio technology, could well be a lifeline for some.

“Some of our partners taking advantage of Move’s digital engagement expertise are already using Virtual Studio and seeing retention rates as high as 79%. Having a high quality digital solution during these lockdowns has been an absolute lifeline for them. If you want to continue to engage and retain your members, it’s pretty clear what you need to do.”

For more information click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.