Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns

Les Mills Asia Pacific is ramping up its support for the fitness and wellbeing of Australians through a new partnership with Telstra, which will see two new campaigns provide Telstra TV customers and Telstra employees with direct access to the award-winning fitness streaming service, LES MILLS™ On Demand.

Providing subscribers with access to more than 1,000 Les Mills workouts, which cater to the abilities of both new and regular exercisers, the LES MILLS On Demand fitness streaming service was named the ‘Best At-Home Workout for 2020’ in the USA Today Readers’ Choice Awards, LES MILLS On Demand is the first fitness streaming service available within Telstra TV’s range of sport and entertainment apps, making it a first for the Australian fitness industry.

With ongoing lockdowns being experienced throughout the country, exercising to maintain positive mental and physical health has never been more important, Les Mills Asia Pacific Chief Executive, Ryan Hogan commented “prior to COVID-19, the 2019 Global Consumer Fitness Survey showed 85% of gym members exercised at home in addition to working out at the Club, with 23% of regular exercisers reporting participation in online or app-based workouts.

“During and in response to the pandemic, we saw an 800% increase in usage of LES MILLS On Demand, which confirms the continued growth in popularity of fitness streaming services.”

Plagued with ongoing lockdowns, a survey of 9,000 LES MILLS On Demand users found that 63% of non-gym members are interested in trying live Les Mills classes in a Club.

As part of the MYREWARDS@TELSTRA employee benefits program, the telco’s 25,000-strong workforce are being encouraged to take their health and fitness into their own hands, with a unique LES MILLS On Demand subscription offer.

Les Mills Asia Pacific’s Partnerships Director - Australia, Nick Aspinall advised “we are thrilled to be able to facilitate a simple way for Telstra employees to maintain their fitness and to help encourage a healthy and productive workforce, especially since many staff are currently working offsite, or are unable to attend the onsite workplace gyms.”

Excitingly, Telstra staff are not the only Aussies being encouraged to maintain their mental and physical health by working out at home. LES MILLS On Demand is now the first fitness streaming service to be offered via Telstra TV, making it the latest offering within the popular Australian streaming device’s range of sport and entertainment apps.

Les Mills Media Chief Executive, Jean-Michel Fournier added “by partnering with Telstra TV, we’re giving more people, more ways to access fitness and enjoy working out on the big screen.”

Every week, Les Mills helps millions of people to get fit in more than 20,000 Clubs across 100 countries, delivered by more than 140,000 passionate instructors.

Telstra TV customers can sign up for an extended 30-day free trial. Click here for details.