Les Mills Virtual continues to deliver for Launceston gym

Having introduced LES MILLS Virtual nine months ago, Karen Rawlings, owner of Health and Fitness World in Launceston, Tasmania has given testament to the positive response the program has generated from members and staff.

Rawlings explains “we’ve had less Instructor injuries and down-time this year, compared to any winter I can remember (but) having LES MILLS Virtual means any physical niggles can be rested or unexpected absences can be covered without putting extra strain on the other Instructors, and there’s no pressure on the admin staff to ring around to try to find an available cover.”

Health and Fitness World’s data for the July to September 2021 quarter confirms:

• An overall growth in members

• Visiting members increased by 37.3%

• Number of members attending group fitness increased by 7.8%.

Rawlings advised "I am so glad we put the work in during the lockdown 18 months ago, to install LES MILLS Virtual, because now we are in the position of being able to manage the staffing and membership challenges we’re facing as a result of Omicron and the transition to COVID-normal.

“LES MILLS Virtual means our timetable has not been severely impacted, so we can still provide our members with great value.

“Getting through these COVID times will continue to be tough, but it’s more manageable with Virtual. It also means we are not in the position of having to ask ourselves ‘will we survive?’.

“Obviously, live classes are always the members’ first choice, but they love LES MILLS Virtual for the fact that their needs are catered for, even outside the normal timetable, and that classes are never cancelled at the last minute.

“So for any club out there that is considering taking it on, my strong recommendation is to go for it. The results in my club’s performance, in this every-changing world, has been fantastic, and the peace of mind that we will stay open and stay afloat in a COVID-crazy world makes all the difference.”

Image: LES MILLS Virtual at Health and Fitness World.