Gunnebo streamlines event entrance processes at Sydney Dragway

With a desire to deliver a better customer experience for patrons visiting the Sydney Dragway motorsport facility, Gunnebo has upgraded the main entrance for large scale events.

Home to some of NSW’s largest and most popular motor sporting events and named one of the best motorsport venues the country, the multi-million dollar purpose built facility has been in operation since 2004.

When looking for an entrance control solution, management were impressed by the systems installed by Gunnebo at Perth Motorplex, and looked to follow suit in enhancing the customer journey.

Sydney Dragway’s main entrance now has four Gunnebo SlimStile EV TurnStiles installed - TriArm Turnstiles that provide compact, cost-effective gates that are designed for a smooth transition and high throughput of people.

In addition to the entrance gates, the venue - specifically designed to handle large-scale motorsport and outdoor events - also opted to implement QuikScan, Gunnebo’s one stop admission control system.

QuikScan provides a customised admission control solution that integrates with ticketing companies, resulting in quick and efficient gate control.

Since installing the Tri Arm TurnStiles, entry into the venue for patrons attending large events has been enhanced while an added benefit has been reduced staffing levels and costs - although the venue will continue having a staff presence at the entrance, but now on a smaller scale.

Commenting on the process, Gunnebo advised “integrating QuikScan with the Turnstiles has provided the venue with an elevated level of ticketing security, visibility on passage during events and increased speed of authorisation; ultimately increasing security, data collection and customer satisfaction.

“Overall, the Turnstiles installed provide a secure layer to the main entrance of the facility, are efficient for people flow and provide reliability for Sydney Dragway. The new Entrance Control solution has increased customer satisfaction during larger events, getting people into the venue quicker with a simple to use solution."

Customer Benefits of the installation have included:

• Entrance processes streamlined internally

• Reduced staffing costs

• Increased people flow

• Future-proofing the site with the use of technology

• Integrated gates and ticketing software with admission control

Click here to view the full case study.

To find out more click here to view Gunnebo Australia's entry in the Australasian Leisure Management Supplier Directory.

Images: Gunnebo SlimStile EV TurnStiles at the Sydney Dragway.