S30 immersive hybrid group training franchise launches in Sydney

Immersive hybrid group training franchise - Set 30 Studio (S30) – is opening its first S30x Studio in Sydney’s Surry Hills on 15th April.

S30’s ninth studio nationally, S30x Surry Hills adds to S30’s rapidly expanding footprint, with recent openings across Western Australia and Queensland building the national network.

S30 Studio has become renowned across Australia for challenging the status quo. The workout replaces tired, predictable and mundane group training classes with an exhilarating workout in a low light, loud bass environment.  

S30’s concept presents a fitness space with nightclub-style LED lighting and pumping music to match. Offering group sessions partnered-workout set to hip hop and RnB tracks, the brand’s name refers to the number of sets members will do in an average class, which combines functional fitness, weights and metabolic conditioning to present a sensory led, fully immersive exercise experience.

S30’s Surry Hills studio will be unlike any other S30 experience, tailored to the Sydneysider lifestyle with an ‘express’ version of the much-loved S30 workout; delivering high-impact, fast-paced S30 classes within 35 minutes. Unlike other group training offerings, S30x classes will be restricted to ensure a balanced trainer-to-member ratio — meaning each member gets the attention they undoubtedly deserve in a group environment.

S30 Studio Chief Executive and Co-Founder, Luke Faulkner said it was the focus on community and culture that made Surry Hills the obvious location for the franchise’s launch in New South Wales.

Faulkner shares “Surry Hills is the beating heart of Sydney’s music, arts and dining culture; and these are all the lifestyle traits we embody and promote at S30. For us, it’s about keeping fitness exciting and that’s what keeps our members coming back day in and day out. It made complete sense to us to launch our first ever S30 Sydney studio in a neighbourhood where we’d feel right at home.

“It’s a milestone moment to welcome our one-of-a-kind S30 experience to Sydney. We have no doubt that our unique workout experience will resonate with Sydneysiders the same way it has with over 700 members across Australia and we are already planning our next studio in the city area.”

S30x Surry Hills Franchise Partner, Matt Cook (pictured above) said he has been waiting for an opportunity to bring the S30 experience to the East Coast.

“As a personal trainer, I’ve longed to find a group training experience that balances a great personable experience with a great workout. S30 provides exactly that to members, and I have no doubt the Sydney community will fall in love with the atmosphere of our Surry Hills studio,” said Cook.

“The S30 difference isn’t just about the low-lights and loud-bass environment, it’s also about the community each session in the studio aims to build. We have seen first-hand the S30 network grow across Western Australia and Queensland to create lifelong friendships between our fam and we can’t wait to bring this level of connection to Sydney. S30 Surry Hills is a haven of inclusivity, a place where all walks of life come together as one.”

S30 credits its success to its strong foundations of rebelling against the norm, staying accountable, being inclusive, offering a fun environment and working as a community. Their vision of “creating a world where everybody is excited to train” means they are cutting the stigma associated with group fitness, creating a fitness experience like no other.

S30x Surry Hills will open on Saturday 15th April and is located at 72 Mary Street, Surry Hills.

For more information visit s30studio.com.au/surry-hills/