Plus Fitness reveals transformation and expansion plans for 2023

Following a recent brand refresh, Plus Fitness has revealed its transformation and expansion plans for 2023 with the franchise to open 10 new clubs across Australia, New Zealand and India.

Plus Fitness is on track to becoming one of Australia's largest fitness offerings. With its corporate offices located in Sydney, Plus Fitness has surpassed 200 locations across ANZ. Current growth targets are to reach 300 clubs and 300,000 members.

Members are the core of the business and its growth strategy, and it is crucial to build relationships where staff understand and support customer goals, struggles and achievements. This year will see 100 further clubs transformed with the modern and vibrant Plus Fitness branding for a better customer experience.

The updated interior finishes are a minor element of the overall redesign, which is a necessary complete reinvention of the Plus Fitness brand. Providing high quality gyms for members to train in is vital to remain competitive and continue to grow. Furthermore, the new tech offerings provide all the necessary tools to build everlasting relationships with members.

Plus Fitness notes their mission is to support members to achieve their fitness goals and adds “from amateurs to pros and everyone in between, its cutting-edge facilities supply the perfect platform for anyone looking to improve their health and wellbeing – every day of the year. With unwavering motivation from day one, this isn't just another gym: it's YOU + FITNESS.”  

Gordon Martin, General Manager, Plus Fitness advises “Plus Fitness has implemented innovative technologies into our business to assist franchisees. ‘KeepMe’ is a platform that empowers franchisees to increase revenue at every stage of the membership journey – from attracting and converting new members, to keeping them around for longer and providing them with services that they love.”

Plus Fitness is also creating an industry leading member engagement ecosystem, The HUB, that will create a seamless experience for customers. They will develop an engaging relationship with the brand as it provides a hyper personalised results-based experience.

Harry Konstantinou, Chief Executive and Managing Director of Plus Fitness parent company, Viva Leisure, is excited to implement game changing technology into the brand and shares , noting "we are proud to provide franchisees with a bespoke, company-owned data and performance software system, The HUB. Not only does this solution drive accountability and productivity, but it also provides an abundance of valuable insights and analytics to franchisees. We believe The HUB is invaluable for those looking to take their operations to the next level and are excited to see how they can leverage the platform to improve their outcomes."

Plus Fitness is currently looking for new franchisees in Victoria and Queensland, as well as international growth partners.

For more information go to www.plusfitness.com.au