UBX fitness brand launches ‘Workout Like Creed’ training program

Australian-founded boutique fitness brand UBX Boxing + Strength has launched ‘Workout Like Creed’ - a first of its kind training series.

The partnership between UBX Boxing + Strength and Warner Bros. Pictures (ANZ – Australia and New Zealand) on the Workout Like Creed fitness campaign is based around the upcoming cinema release of fight movie Creed III.

UBX Boxing + Strength anticipates the partnership to amplify their reach to fans of Creed III.

The movie, scheduled to be released internationally on 3rd March 2023, sees Michael B Jordan return as Adonis Creed, as well as making his directorial debut. Sylvestor Stallone will not be playing Rocky Balboa in the film but is still on board as a producer.

The boutique boxing gym invites ANZ members to get their gloves on for an exclusive CREED III training experience, plus the opportunity to see CREED III in cinemas on 2nd March.

The ‘Workout Like Creed” training program will be available across UBX gyms on Saturday 4th March. It is also available to members online via the UBX 'Train: On Demand' app until 12th March 2023. New users receive seven days free premium access.

UBX launched in Australia in 2016 and has grown to a 90-club network in under six years - now operating clubs across Australia, New Zealand and Singapore with more than 400 gyms contracted to open across the UK, Ireland, USA and Japan.

Danny Green, UBX co-founder and former professional Australian boxer notes “by making boxing more accessible to everyone, we're on track to achieve our vision of becoming the world’s largest boxing community. By partnering with Warner Bros. Pictures, we have the opportunity to amplify our reach to fans of Creed III."

Images from top: UBX training; UBX partnership with CreedIII; UBX training; UBX Co-founder and Managing Director, Tim West (left) with UBX Co-Founder and four-time boxing world champion, Danny Green