UBX fitness brand announces plans to open more than 145 gyms in Japan

Australian-founded boutique fitness brand UBX Boxing + Strength has signed a Master Franchise Agreement with the Prova Group that will give the Hiroshima-state based business the opportunity to license a minimum of 145 new studios over the next 10 years.

Looking to expand its footprint in the strategically important Japanese market, Tim West, co-founder and Managing Director of UBX, advised “we chose Prova Group because of their commitment to providing a world-class boxing and strength experience to their members, and the alignment of our mission, vision and values within their philosophy to put local communities, customers and employees’ satisfaction at the forefront of our efforts.

"Japan is an important next market for UBX due to its strong interest in boxing, longstanding affinity with martial arts, and long list of world champions including former P4P #1 boxer Naoya Inoue. As seen globally, consumer interest and participation often follows professional success in sport."

With the first UBX studio scheduled to open in Tokyo later this year, UBX Chief Executive, Michael Jordan feels confident that it will be well-received by the Japanese market.

Co-founded by four-time boxing world champion, Danny Green, UBX opened its first club in Australia in 2016 and has grown to a network of over 90 boutique gyms across Australia, New Zealand and Singapore.

With more than 400 new gyms contracted to open across Japan, the United Kingdom, Ireland and the United States, the brand is on track to achieving their vision of becoming the world's largest boxing community.

Prova Group is committed to enriching the lives of Japanese people through a focus on local community, customer and employee satisfaction. This partnership with UBX will bring their unique boxing and strength workout to more people looking to improve their health and fitness.

Prova Group Chief Executive, Naoki Hiramoto commented “we are excited to bring UBX's unique blend of boxing and strength training to Japan.

"UBX's approach aligns perfectly with our mission to enrich people’s lives and we are confident that it will be a huge success in the Japanese market."

UBX delivers a unique mix of boxing and strength training across a 12-round circuit, giving participants the opportunity to train like a boxer.