Australasian Leisure Management
Nov 30, 2021

Looking to accelerate event industry innovation Ungerboeck announces Priava acquisition

Ungerboeck, the world’s leading event management software provider, has today announced that it has acquired Priava, the cloud-based venue and event management system with a wide portfolio of global customers.

This acquisition provides a platform to accelerate industry innovation and add more value for customers all over the world.

With Ungerboeck undergoing a period of rapid international growth, acquiring Priava, with its strong representation in Australia, New Zealand, and the United Kingdom, gives the US-based company an even greater international presence.

Announcing the acquisition, Ungerboeck Senior Vice President - International, Fred Lazzerini (pictured below) stated “this acquisition accelerates our objective to grow internationally.

“We’re bringing in more venues in the Ungerboeck community, and adding staff in Australia, India, and the UK which gives us growth capacity.

“By combining resources, the companies can support event professionals with a higher level of efficiency and expertise. Current and future customers can expect faster industry growth, rapid innovation, more product offerings, and additional resources designed to better serve the event business.”

Priava Group Chief Executive, Tom Gleeson noted “this is an extremely exciting moment in Priava’s history.

“In joining forces with Ungerboeck, we will build on the momentum we have created and work together to deliver state-of-the-art venue and event management solutions to drive the industry forward.”

Customers can keep using the products and services they currently use without interruption with both Ungerboeck and Priava continuing to support all existing customers with the same focus on success. 

Advising that as the product teams come together, customers can look for exciting new offerings that add value to their event business, Ungerboeck President and Chief Executive, Manish Chandak stated “our goal is to have the breadth and scale to serve the industry better.

“We welcome the Priava team to the Ungerboeck family. Together, we can rapidly develop the kinds of innovative solutions needed to succeed in the post-pandemic world.”

Ungerboeck was recently recognised for delivering the Best Venue Booking Solution at the 2021 Event Technology Awards in London.

Ungerboeck received the first-place accolade after its debut as one of the finalists on the 2021 shortlist in the annual award series that recognises the most useful and innovative event technology solutions in the global event industry.

Click here to contact Ungerboeck Software via their entry in the Australasian Leisure Management Supplier Directory.

For more information on Priava, click here to view their entry in the Australasian Leisure Management Supplier Directory.

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