Holey Moley launches new advertising campaign

Funlab’s Holey Moley Golf Club brand has launched a new advertising campaign with the theme that its locations offer a ‘fun way to test friendships’.

Developed by Dentsu Creative, the campaign features three short told advertising publication Mumbrella “Holey Moley has been a huge success story for Funlab. This campaign is about writing the next chapter for the brand, leveraging the updates we’ve made to the experience, including new venues and new menus.

“We love how the Dentsu Creative team has been able to develop an idea that is as fun as the experience of Holey Moley itself.

“The campaign is designed to demonstrate the fun people can have when connecting in physical environments, reminding people to switch off phones and connect in the real world and encouraging those with memories of Holey Moley, and the embarrassment of their over-competitive friends, to come back and see who will reign supreme in a new round of putting friendships to the test.”

Dentsu Creative’s strategy partner, Graham Alvarez-Jarratt noted “a fun way to test friendships is an ode to the frivolity, and occasional friction, that happens at Holey Moley."

The new work comes after Funlab extended its relationship with the holding company, appointing Dentsu Creative to its creative roster and naming Carat as its media partner. Funlab has also continued its partnership Dentsu’s CXM business Merkle.

The campaign is live across digital billboards, wallscapes and posters; online and social.