Speedo launches first national advertising campaign in a decade

Speedo has launched its first national advertising campaign in more than ten years - ‘For one and all’ coinciding with state borders reopening and Australians returning to the water this summer.

From first time swimmers through to Olympians, Speedo is an iconic brand for every type of water activity. The campaign focuses on Speedo’s relevance for all and promotes a new range of chlorine resistant sustainable fabrics and prints as part of its commitment to be carbon neutral by 2030.  

Launched this week across the five Australian state capitals, the campaign created in-house by Speedo with media strategy and buying by independent agency Match & Wood, will run across 1,000+ OOH sites, with formats including transit, street furniture and in-centre panels in close proximity to Rebel stores, beaches and leisure areas.

James Hickman, Head of Marketing at Speedo Australia and New Zealand advised “Speedo is a brand for all the family and every type of water activity. As Australians head to beaches, rivers, lakes and pools this summer, we are committed to ensuring that through continual innovation, our range meets their needs.”

Speedo’s last major above-the-line advertising campaign was in 2010 featuring former Miss Universe finalist Rachael Finch. Hickman added “we have thoroughly enjoyed working closely with the team at Match & Wood, drawing on their considerable media expertise to ensure the brand will be a visible presence at key locations across the country this summer.”

Match & Wood were appointed by Speedo earlier this year, with Managing Director Lyndelle O’Keefe adding “we are delighted to have the opportunity to partner with Speedo which has a rich Australian heritage and is synonymous with water lovers of every ability. The campaign has been planned for maximum impact using high traffic OOH sites across the country.”