Funlab launches inaugural augmented reality darts venue in Sydney

Entertainment and hospitality provider, Funlab, is launching La Di Darts, Sydney’s first augmented reality, 18+ adults only darts venue on 18th March - positioned directly underneath the iconic Coca-Cola sign at the intersection of Kings Cross and Darlinghurst and next door to Darlinghurst’s Holey Moley location.

Conceptualised and created by Funlab, renowned for entertainment brands such as Holey Moley, Strike Bowling and Archie Brothers Cirque Electriq, the brand is thrilled to bring this new concept to Australia, with Sydney as the host of the first-ever venue.

This 2022 rendition of the classic pub activity is a gamified darts experience, making it an accessible and hilarious activity while bringing old-school glamour and loads of fun to the tried-and-true game.

How does La Di Darts differ from the boards seen in the dark corner near the bar? This gamified dart experience utilises a projected field of play and a traditional dart board. Leaning on modern technology, competition darts are thrown at the board and the scores are electronically captured in real time.

Funlab suggest that “Sydney-siders will be hitting bullseyes in style with their own Gatsby themed private booth and a bespoke cocktail menu.”

Even the newest of players will have the chance to dominate the dart board with four different games available so those of all experience levels can have fun. La Di Darts have not only recreated dart classics such as ‘Killer’ and ‘Disco Wall’ (also known as ‘301’), they have added completely new and exciting games such as ‘Robin Hood’, which sees the dartboard morph into an archery target in a race to the most points.

Blaise Witnish, Chief Growth and Innovation Officer at Funlab enthused “we are stoked to bring La Di Darts to Sydney’s entertainment scene, adding our signature Funlab twist to such a classic and iconic pub-friendly game that everyone can enjoy. We wanted to create an epic space for social gatherings, and given the glamorous theme and eclectic insta-worthy cocktail offering, next to Darlinghurst’s Holey Moley location seemed to be the perfect spot to roll out the gameplay. While Sydney gets the first taste at La Di Darts, we are pumped at the prospect of launching this concept throughout other locations Australia-wide in the future.”

At La Di Darts, not only can players battle it out with friends, but they can also take and assign their own pictures to their avatars to be featured on the big screen.

Launching on 18th March 18, La Di Darts Darlinghurst is now taking pre-bookings from either 60 or 90 minute sessions at www.ladidarts.com.au.

More information on Funlab