Australasian Leisure Management

News: Marketing

Nominate for the Victorian Aquatic & Recreation Awards
With nominations for the 2011 Victorian Aquatic and Recreation Awards set to close on Friday 18th March, those entering are being urged to put the finishing touches on ther...
Mar 10, 2011
Marketing /
Education /
Recreation /
Aquatics
Thailand needs to change its brand image
Thailand's 'Amazing Thailand' campaign is no longer fresh in the international marketplace and the brand, launched in 1997, needs to change. According to David Keen, Chief...
Mar 9, 2011
Marketing /
Tourism
Australians encouraged to get moving through International Fitness Week
Australians are being encouraged to get moving, get fit and get healthy during International Fitness Week which runs from 14th to 20th March, 2011. International TV personality...
Mar 8, 2011
Marketing /
Wellness /
Fitness
Singapore's National Healthy Lifestyle Campaign to target obesity
Singapore's National Healthy Lifestyle Campaign is to be remade to inspire more Singaporeans. Speaking in the Singapore Parliament on Friday, Senior Parliamentary Secretary for...
Mar 8, 2011
Marketing /
Recreation /
Wellness /
Fitness
SCEC Mounts Social Media Expansion
The Sydney Convention and Exhibition Centre has launched an expanded social media program, opening the way for new online communities surrounding Australia's busiest events...
Mar 8, 2011
Events /
Marketing /
Venues /
Technology /
Entertainment
Legoland Malaysia set for 2012 opening
Construction of Asia's first Legoland theme park has begun, with an opening date scheduled for late 2012. The 31-hectare theme park, is being built in the Iskandar Malaysia...
Mar 7, 2011
Marketing /
Tourism /
Design /
Attractions
Brisbane Convention & Exhibition Centre Refreshes its Brand
To mark the opening of expanded convention facilities, the Brisbane Convention & Exhibition Centre (BCEC) has developed a 'Brand Refresh' to reflect the Centre's unique offering...
Mar 2, 2011
Events /
Marketing /
Venues
Phil King Joins Acer Arena to boost Sponsorship Revenue
Acer Arena General Manager Paul Sergeant has announced the appointment of Phil King as Sponsorship Manager of the AEG Ogden managed venue. King, who will be responsible for...
Feb 28, 2011
Marketing /
Venues /
Entertainment
The Benefits of Boutique Marketing
Boutique Marketing's Welcome Rewards Pack is one of the most exciting innovations to hit the aquatic, fitness and recreation industry in 2011. The product serves as an...
Feb 24, 2011
Marketing /
Recreation /
Aquatics
Double-digit tourism growth for Asia and the Pacific in 2010
Tourism arrival numbers for Asia and the Pacific rose by 11% in 2010 according to preliminary tourism arrival statistics released by the Pacific Asia Travel Association (PATA)....
Feb 24, 2011
Marketing /
Tourism /
Attractions
Fans object to Subiaco Oval naming rights sale
A petition website has been set-up calling for people to oppose the renaming of Perth's Subiaco Oval to Patersons Stadium. The home of AFL in Western Australia sold its naming...
Feb 23, 2011
Sport /
Marketing /
Venues
Lifesaving organisations seek 'lifeguard' trademark
The Royal Life Saving Society Australia (RLSSA) has moved to calm fears among industry operators following their application for a trademark for the word 'lifeguard'. In August...
Feb 23, 2011
Marketing /
Safety /
Legal /
Education /
Aquatics
Lego Debuts at Sydney Attractions
A year long Lego exhibition has opened at the Sydney Wildlife World and Sydney Aquarium. The exhibition, 'Lego models on the Loose' features 25 giant Lego models made up from...
Feb 21, 2011
Marketing /
Tourism /
Attractions
No pain, no gain mentality not the answer to long-term health and well being
Australia's peak health and exercise body suggests that unrealistic reality television programs that encourage extreme weight loss, achieved by an excessive restriction of...
Feb 21, 2011
Marketing /
Education /
Wellness /
Fitness
Countdown to 2011 Formula 1 Australian Grand Prix
The Australian Grand Prix Corporation (AGPC) has released pre event details for the 2011 Formula 1 Qantas Australian Grand Prix. The F1 Australian Grand Prix, to be held from...
Feb 19, 2011
Events /
Sport /
Marketing /
Security /
Ticketing
Bahrain officials vow to deliver safe F1 Grand Prix
Bahrain Grand Prix officials have pledged to deliver a safe race next month despite fears from Formula One boss Bernie Ecclestone about growing unrest in the country. Bahrain...
Feb 18, 2011
Events /
Sport /
Marketing /
Venues /
Security
Tennis Victoria launches new Tennis Facility Planning Guide
Tennis Victoria has launched its new Tennis Facility Planning Guide. The Guide is for tennis clubs, local government and anyone in the tennis community who is looking for advice...
Feb 18, 2011
Sport /
Marketing /
Venues /
Surfaces
The Forum gets 5 Stars for Water Safety
The Forum in the NSW Hunter region has confirmed its position as a champion of water safety receiving a 5 Star Water Safety Partner status by the Royal Life Saving Society...
Feb 17, 2011
Marketing /
Safety /
Wellness /
Aquatics
Tourism Queensland postpones campaign launch
Tourism Queensland has decided to postpone its major marketing campaign for the year, saying it would wait for the "dust to settle" following the spate of natural disasters...
Feb 17, 2011
Marketing /
Tourism /
Safety
SANZAR dedicates first round of Super Rugby to supporting disaster relief
Following the recent devastation caused by natural disasters in Australia, New Zealand and South Africa, SANZAR has announced it will dedicate the first round of the new Super...
Feb 16, 2011
Events /
Sport /
Marketing /
Safety
Suntec International Celebrates Nine Months of Explosive Growth
In its first nine months of operations, Singapore's Suntec International has broken new ground and set new standards in industry marketing. Launched in May 2010 at IMEX 2010 in...
Feb 16, 2011
Events /
Marketing /
Venues
Sporting Stars encourage junk food consumption
An Australian study has found parents are easily persuaded to buy junk food for their children if it is endorsed by a sporting celebrity. The investigation into junk food...
Feb 15, 2011
Sport /
Marketing /
Wellness
efi Sports Medicine Rebrands as Total Gym and launches New Product Line
efi Sports Medicine; one of the world’ leading manufacturers of functional and bodyweight resistance training equipment for fitness, athletic training and rehabilitation...
Feb 14, 2011
Events /
Marketing /
Wellness /
Fitness
Easter start for new era of rugby league
The long-awaited independent commission that will run National Rugby League (NRL) is expected to be operational by the end of April. Sydney newspaper The Sunday Telegraph...
Feb 14, 2011
Sport /
Marketing /
Venues