The Benefits of Boutique Marketing

Boutique Marketing's Welcome Rewards Pack is one of the most exciting innovations to hit the aquatic, fitness and recreation industry in 2011. The product serves as an all-in-one marketing and rewards system to attract new members, retain existing members, get them referring their friends and to cross-sell them other services and products within the club or centre that they may not have experienced before such as specialised classes or your branded apparel.

What makes this product unique is that it is completely and professionally customised to the branding of each individual club or centre ensuring branding makes a powerful statement in the marketplace. In addition the team at Boutique Marketing are experts at developing the best marketing strategy for each individual aquatic, fitness and recreation club or centre in order to achieve the goals of attracting new members, retaining existing members and to have those referring new members to you and be rewarded.

This exciting innovation comprises of a patented plastic Gift Card and Key Tag system enabling your members to have easy access to their membership Key Tag and Refer-a-Friend 'Gift' Key Tags. This also makes for a brilliant way for your branding to be seen on all of your Members Key Rings 24 hours a day.

As the product is fully customised on an individual basis there is endless scope for how the product can be used to grow your aquatic, fitness and recreation club or centre.

Within the Mingara One Leisure Group, the Mingara One Fitness Aquatics and Wellness Welcome Rewards Pack has been strategised to attract new members. Each Member receives three Refer-a-Friend 'Gift' Key Tags that they can hand out to their friends and family and when a key tag is redeemed the referring member is rewarded. This reward varies so each time their Refer-a-Friend 'Gift' Key Tags are presented the members enjoys the added surprise element of the reward they are going to receive. An example of the kind of reward they may receive is a Free Personal Training Session, a Free Workout or even perhaps a Gift Card to use within the Centre.

This gift can also customised to a dollar value such as the Mingara One Fitness Aquatics and Wellness $20 Gift Card. The redemption of the Gift Card is strategised in order to reach a business goal. In the case of the Mingara One Fitness Aquatics and Wellness Gift Card redemption is open to be used within the Centre and with participating business partners assisting in the promotion of business partners and allowing the Member to choose how they would like to spend the Gift Card.

Boutique Marketing's Welcome Rewards Pack is fully patented. (Patent No. 2009101331)

For more information call 1300 887 404, www.boutiquemarketing.com.au

Image: Mingara One's leisure pool.

12th August 2009 - MINGARA ONE FITNESS CENTRE UPGRADES SECURITY