News: Marketing
Sports Commission launches ‘Warm up with Winter Sport’ campaign
Aiming to encourage children and adults to get active through sport during the cooler months through sport, the Australian Sports Commission (ASC) has unveiled its 'Warm up with...
Feb 15, 2025
Sport /
Marketing /
Recreation
Football Australia reveals ‘Champions League’ style national second tier competition
Following the confirmation of its National Second Tier (NST) format in October last year and described as offering “a national stage for clubs, communities and the future” of...
Feb 14, 2025
Sport /
Marketing
Lift Brands and Beyond Activ sign partnership to drive global growth
Lift Brands has signed a two-year strategic partnership with Beyond Activ aimed at strengthening its global marketing and business development efforts and flagging its intent...
Feb 14, 2025
Events /
Marketing /
Wellness /
Fitness
New promotional campaign drives Super Rugby 2025 season launch
A Super Rugby season described as the 'most important in decades' is set to commence this weekend with the competition set to include a series of law tweaks intended to...
Feb 13, 2025
Sport /
Marketing
Johnson Fitness and Wellness unveils Sydney retail concept store with Decathlon
In collaboration with sporting retailer Decathlon, Johnson Fitness and Wellness Australia (JFW-AU), a division of Johnson Health Tech, has announced the launch of its first...
Feb 13, 2025
Marketing /
Retail /
Fitness
Sports Medicine Australia funds Concussion Management Awareness campaign
Sports Medicine Australia recognises that concussion is a serious issue, and staying up to date with the latest guidance can be challenging. That’s why Sports Medicine Australia...
Feb 13, 2025
Sport /
Marketing /
Safety /
Education /
Wellness
Australia Sports Tech Conference combines with Content Live for October event
The organisers of the Australia Sports Tech Conference have advised that its upcoming 2025 edition, to be held at the MCG on Wednesday 29th October, will combine with Content...
Feb 12, 2025
Events /
Sport /
Marketing /
Technology
New Zealand Rugby sues INEOS over non-payment of All Blacks sponsorship
New Zealand Rugby has revealed that it is taking legal action against the INEOS Group - for alleged breach of a $48 million partnership deal - following non-payment of the first...
Feb 12, 2025
Sport /
Marketing /
Legal /
Finance
Qiddiya Investment Company and Six Flags sign management agreement to operate two Saudi theme parks
Qiddya Investment Company has announced that it has signed a comprehensive management services agreement under which Six Flags Entertainment Corporation, North America’s largest...
Feb 12, 2025
Marketing /
Tourism /
Finance /
Attractions /
Waterparks
Qatar Airways marketing campaign showcases enhanced passenger experiences
Qatar Airways YouTube campaigns conducted over the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing...
Feb 12, 2025
Marketing /
Tourism
Hawthorn extend partnership to stage matches at UTAS Stadium until end of 2027
The AFL’s Hawthorn Football Club and the Tasmanian Government have announced an extension of their 25-year partnership that will see the Hawks play four home matches in the 2026...
Feb 10, 2025
Sport /
Marketing /
Finance /
Government /
Venues
New Plymouth's Yarrow Stadium set for renaming as Stadium Taranaki as naming rights sponsorship ends
Just months ahead of the unveiling a brand-new East Stand, the more than two decades-long naming rights deal at Yarrow Stadium in New Plymouth is coming to an end. Manaia-based...
Feb 10, 2025
Sport /
Marketing /
Venues
AIME opens in Melbourne as Cvent study shows events set to increase in 2025
The Asia Pacific Incentives and Meetings Event (AIME) has commenced at the Melbourne Convention and Exhibition Centre today with delegates from the domestic and international...
Feb 10, 2025
Events /
Marketing /
Tourism /
Technology
AFL Clubs partner with Tradable Bits to drive enhanced fan engagement
Fan marketing technology company Tradable Bits has been selected by 17 Australian Football League clubs to drive fan engagement, data collection and activation strategies for...
Feb 9, 2025
Sport /
Marketing /
Technology /
Retail
Nina Kennedy secures top honour at 2024 WA Sports Star awards
Following an extraordinary season of athletic prowess, pole vault Nina Kennedy has been named the Western Australia Sport Star of the year at the 2024 WA Sport Awards. The award...
Feb 7, 2025
Sport /
Marketing /
Recreation /
Aquatics
Zoos SA goes green to mark international 'Reverse the Red' day
Today, 7th February, marks Reverse the Red Day, a global effort by zoos and aquariums to prevent species extinction and protect biodiversity. The annual event is hosted by the...
Feb 7, 2025
Marketing /
Environment /
Zoos
Digital Sports Business Summit looks to redefine the future of sport and technology
In an era where technology is revolutionising every aspect of sport, the new NSC Digital Sports Business Summit is looking to equip attendees with the insights and connections...
Feb 6, 2025
Sport /
Marketing /
Finance /
Venues /
Technology
Club Lime expands partnership with NRL’s Canberra Raiders
The Canberra Raiders has announced an upgraded and extended partnership with ACT-based fitness brand Club Lime, which will see them feature on the club’s NRL jersey as a major...
Feb 6, 2025
Sport /
Marketing /
Fitness
Lindsay McGrath to depart SPASA Chief Executive role
The Swimming Pool and Spa Association of Australia and New Zealand (SPASA) has today announced that its Chief Executive, Lindsay McGrath has resigned after 10 years at the helm....
Feb 5, 2025
Events /
Marketing /
Education /
Recreation /
Aquatics
New Communications and Marketing Manager announced for BCEC
Brisbane Convention & Exhibition Centre (BCEC) has appointed Karyn Sutton as their new Communications and Marketing Manager ahead of the Centre’s 30th anniversary this year....
Feb 4, 2025
Events /
Marketing /
Venues
Xplor Gym releases marketing guide explaining how fitness clubs can attract more members
Aiming to help gym owners and managers overcome marketing challenges, Xplor Gym has released a marketing guide filled with practical strategies to attract more members and grow...
Feb 4, 2025
Marketing /
Wellness /
Fitness
Japanese advertising agency Dentsu fined over Tokyo Olympics bid-rigging
Global marketing and advertising agency Dentsu has been fined 300 million yen (US$1.94 million) after admitting to rigging bid contracts for test events ahead of the Olympic...
Jan 31, 2025
Events /
Sport /
Marketing /
Legal
Athletics Australia reveals new brand identity
Athletics Australia has announced a new brand identity, renaming itself as Australian Athletics. A statement introducing the rebrand advised “that (it) reflects the sport’s...
Jan 31, 2025
Sport /
Marketing /
Recreation
Green Flag Award recognise Sunshine Coast parks
A pair of public parks on the Sunshine Coast have once again been internationally recognised, with Buderim Village Park and Kings Beach Park and Community Precinct receiving the...
Jan 30, 2025
Marketing /
Recreation /
Parks