Johnson Fitness and Wellness unveils Sydney retail concept store with Decathlon

In collaboration with sporting retailer Decathlon, Johnson Fitness and Wellness Australia (JFW-AU), a division of Johnson Health Tech, has announced the launch of its first concept store in central Sydney’s CBD.

The dedicated concept space at the Decathlon outlet on Sydney’s George Street features a showroom offering a premium fitness shopping experience, featuring a curated selection of JFW-AU’s top-tier fitness equipment and massage chairs.

Brand Activation
To mark the opening, Johnson Fitness and Decathlon will host an exclusive ‘Visit & Win’ brand activation event at the store on Saturday, 22nd February 2025 - from 10am to 2pm.

Customers visiting the Decathlon Sydney store can participate in a fitness competition for a chance to win exciting prizes.

The launch of the Sydney concept store marks a key milestone in JFW-AU’s retail expansion strategy. Located within Decathlon’s 220 square metre George Street store, the 60 square metre showroom will allow customers to explore, test, and experience premium fitness solutions firsthand.

This partnership aligns with both brands’ commitment to making high-quality fitness equipment more accessible. Decathlon, operating in Australia for over seven years, continues to expand into urban markets with innovative retail concepts. By collaborating with JFW-AU, Decathlon enhances its in-store offerings with industry-leading equipment.

Johnson Health Tech Australia
Since 2009, Johnson Health Tech Australia (JHTA) has been a leader in the Australian fitness industry. Originally based in Morwell, Victoria, the company relocated its headquarters to Dandenong South in 2017, where it now houses its sales, marketing, logistics, and customer service teams. JHTA provides top-tier fitness solutions for residential and commercial markets, manufacturing renowned brands such as Matrix, Vision and Horizon.

Decathlon
Founded in France in 1976, Decathlon is a global sports retailer committed to making sports accessible to all. The company designs, manufactures, and distributes high-quality, affordable sports equipment across 60+ countries. With a mission to create innovative products that encourage active lifestyles, Decathlon continues expanding in Australia with city-centre retail spaces tailored to urban consumers.

Click here to contact Johnson Health Tech Australia via their entry in the Australasian Leisure Management Supplier Directory. 

Image: Concept design for the JFW-AU retail space at the Decathlon outlet on Sydney’s George Street.