accesso renews global partnership with Merlin Entertainments

Leading attractions and venues technology provider accesso Technology Group plc has announced a four-year extension of its collaboration with Merlin Entertainments.

The newly extended agreement will see accesso continue to serve as the company’s exclusive ticketing technology provider - using the accesso Passport® ticketing solution - for its global portfolio, providing its services to 113 Merlin locations throughout 19 countries.

The terms of the deal ensure the partnership will continue through to August 2026, with the option for Merlin to extend a further two years.

A fully-hosted ticketing suite that powers on-site sales, online ticketing and season pass management, with third-party sales distribution and access control capabilities, the accesso Passport platform allows Merlin to offer its visitors an intuitive, end-to-end digital experience.

The system enables guests to navigate each aspect of their visit with ease, such as ticket selection, parking pass purchases, reserving dining packages and booking rentals, while, for operators it backs increasing consumer demand for shopping on the move - with mobile-friendly purchases being a key requirement for modern-day eCommerce.

With its user experience carefully tailored to the specific requirements of the visitor attraction industry, the system enables world-class operators such as Merlin to take advantage of revenue-driving upsell and cross-sell opportunities throughout consumers’ entire purchasing journeys.

Commenting on the extended arrangement, Merlin Entertainments Chief Executive, Nick Varney stated “since 2015, Merlin has worked in partnership with Accesso to deliver the latest digital software across our global network, giving our guests an intuitive ticketing solution.

“We are pleased to be extending our partnership and continuing to develop and grow our ticketing experience, which puts our guests at the very heart of the customer journey.”

Accesso Chief Executive, Steve Brown added “we appreciate the trust the Merlin team has placed in our long-standing partnership, and we look forward to building upon our successful relationship for many years to come.”