New accesso guide charts the reimagining of the guest journey post-COVID-19

Access solutions company accesso has released a free step-by-step guide to assist attractions operators in the creation of a safe, but enjoyable, environment for returning guests, while also giving them the tools they need to regain traction and customer trust as the industry moves into a new era.

With the attractions and tourism industry around the world facing up to operating amid COVID-19, accesso has seen how far-reaching impacts of the pandemic for operators is leading to a reimagining of the guest experience.

To help assist operators in this challenging time, accesso’s guide covers the rethinking and adjustment of operations, balancing the priorities of both safety and revenue generation, while striving to provide the guest experience visitors came to know and love in a pre-pandemic world - which it acknowledges is a daunting task for any operator.

Commenting on the need for the guide, accesso Chief Executive, Steve Brown told Australasian Leisure Management “as an industry, it’s so important that we work together toward recovery, and our team is honoured to have the opportunity to deliver this resource in support of the industry we’ve proudly served for decades.

“As a trusted, international solutions provider, it’s crucial that we are firmly on the pulse of ‘what’s next’ to help operators around the globe safely welcome back their valued guests and accelerate revenue generation in the wake of the pandemic.”

The e-book outlines data-backed concepts for venues of all markets and sizes, showcasing how guest expectations have changed during the pandemic and how operators can adjust to meet (and exceed) those new expectations - all while effectively communicating in-place safety measures, regaining guest loyalty, driving revenue and delivering an exceptional guest experience through the power of technology such as virtual queuing, mobile F&B, contactless guest interactions and much more.

Brown adds “history has proven that we can and will get through this together.

“But the operators that begin planning now for success in the ‘new normal’ will come out ahead on the other side. We’re here to serve as a true partner for operators of all markets and sizes, providing the tools and strategies they need to navigate that journey.”

Based in the United Kingdom, accesso® (formerly Lo-Q) is a publicly listed and award-winning technology solutions company with nine offices around the world.

It serves over 1000 venues in 30 countries, providing ticketing, point of sale, virtual queuing, distribution and guest experience management solutions.

Click here to view accesso's Re-Imagining the Guest Journey in the Age Of COVID-19 e-book.

Click here to contact accesso via their entry in the Australasian Leisure Management Supplier Directory.

Images: accesso's technology in use (top and middle) and accesso Chief Executive, Steve Brown.