accesso Live Entertainment Industry Guide aids operators in staging their comeback

With live entertainment operators and venues facing a range of challenges in determining how and when to reopen, technology solutions provider accesso has created a free, research-backed, step-by-step guide to support the sector in mapping out reopening plans.

As a technology solutions provider to more than 1,000 venues worldwide, accesso has worked with its live entertainment and ticketing partners to compile and release a downloadable ‘live venue white paper’, Staging Your Comeback: Reopening Live Entertainment Venues Safely & Successfully Post-COVID to aid operators and venues prepare for pent-up demand as consumers eagerly await the reopening of their favourite venues.

In a statement, accesso advise “the e-book demonstrates the importance of catering to each step of the patron’s journey, from purchasing tickets pre-arrival, to free-flowing entry and reserved seating the day of - all of which serves an operator’s multi-pronged goal of regaining traction and much-needed revenue, redefining the patron experience of tomorrow and, ultimately, building loyalty that extends far beyond a patron’s first return visit.”

Accesso believes that much of this can be achieved by harnessing the power of the right technology, including:

• An easy-to-navigate eCommerce platform that allows for unique up-sell and cross-sell opportunities;
• Ticketing software equipped to handle reserved and physically distanced seating, contactless entry, and even contact tracing; and,
• Guest experience management technology, allowing operators to enhance on-site engagement and continue the conversation after patrons have returned home.

Accesso add “even after the pandemic has ended, we will continue to see this technology play out in the everyday operations of venues and attractions across industry lines, showing the power this technology truly has to solve the problems of today while reimaging - and redefining - the patron experience of tomorrow.”

Click here for additional information and to access the white paper.