MSL agrees multi-year POS agreement for Perth’s RAC Arena

Technology provider MSL Solutions Limited has announced that is has signed a multi-year contract with ASM Global to provide its integrated point of sale (POS) and transaction management platform to RAC Arena.

The contract will see MSL implement a platform which integrates marketing leading software from SwiftPOS, with MSL’s mobile POS solution, with more than 100 fixed terminals and 60 mobile tablet devices to be installed to extend RAC Arena's POS capabilities across the entire venue, including its corporate suites.

Set to enhance guest engagement at the Arena and deliver a superior customer experience for all its guests, the contract generates majority upfront revenue for MSL, along with associated subscriptions over the initial five-year term.

Announcing the agreement, MSL Solutions Chief Executive, Pat Howard stated “we are delighted to have been selected by ASM Global and Venues West through a competitive tender process to modernise RAC Arena's POS solutions.

“We view this contract win as strategically significant, building on our existing relationships with ASM Global which extend across the Brisbane Entertainment Centre, the Sydney International Convention Centre, the Newcastle Exhibition & Convention Centre and Te Pae’ Christchurch Convention Centre in New Zealand.

“Our platform provides venues with total integration from back office to member and patron facing solutions to meet the full needs of the business. We believe, we are the only company that can deliver a seamless SwiftPOS experience through a mobile web browser, which means less friction between apps and hardware, more efficiency for venue staff and a better experience for guests.

“Although we are starting with RAC Arena by delivering our core POS solution into the venue, we see potential to expand this relationship to encompass our higher-value venue solutions, including in-seat ordering, self-serve kiosks and business intelligence. We expect all of these services to become increasingly relevant across our target markets as the post-COVID paradigm forces venue operators to adapt.”

Looking forward to the installation, Jamie Abraham, ASM Global’s RAC Arena IT Manager, added “we look forward to having MSL help ASM Global take a huge step forward in bringing a world class POS solution to RAC Arena. We were pleased to select MSL based on the comprehensive functionality of their platform, underlying robustness of the core POS engine, integration expertise and the MSL proprietary mobile offering.

“Deepening our relationship with MSL helps ASM Global to standardise our solutions across our venue footprint, and we look forward to continuing our long and successful partnership.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Image: Perth Fed Cup 2019 at RAC Arena