Cricket Australia Chairman Earl Eddings joins MPOWER MSL Board

Sport and venues technology company MPOWER MSL has announced that Earl Eddings, Chairman of Cricket Australia and Managing Director of Riskcom, has been named to its Board of Directors.

Advising of the Eddings’ new role, MPOWER MSL Managing Director and Chief Executive, Craig Kinross stated “we are pleased to welcome Earl to the MSL Board.

“As an industry leader in the business and sports sector, MSL will benefit from the unique perspectives he offers and the enthusiasm he will bring. Earl adds to the depth of knowledge on the Board at a time when we are carving out a strong, sustainable future for MSL domestically and globally.”

Eddings (pictured) is currently the Chairman of Cricket Australia, on the Board for the International Cricket Council (ICC) representing Australia and has been actively involved with cricket since 2001 in several leadership positions.

He has had extensive ASX experience and was the Managing Director of Greencap before selling it to Wesfarmers. As Riskcom’s Managing Director, his global organisation provides clients compelling new ways to manage risk and compliance through emerging technologies and practical experience.

Commenting on his new role, Eddings advised “MSL has a unique position in the market with support from a wide range of investors as well as experienced leaders at the helm,” said Earl. “Their deep domain expertise, combined with their technological innovation, means most people have experienced the benefits that MSL provides their customers in the sports, leisure and hospitality industry. You just might not know it. And that is what makes MSL unique.”

MSL is a Brisbane-based software company that helps their customers globally deliver an intentional customer experience every time someone walks into a stadium, restaurant or venue. Their unique engagement platform breaks down the operational silos to deliver a single customer view that venues can capitalise on with marketing programs to create loyalty.

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.