Perth Arena naming rights set to be sold

A deal for the naming rights for the Perth Arena has reportedly been agreed between the Western Government and the Royal Automobile Club of Western Australia.

Set to be announced in the coming weeks according to Western Australian media reports, the new five-year deal will be worth an estimated $10 million.

The Western Government will use the income to help pay down debt.

Reports on the naming rights anticipate that the word ‘Perth’ will be removed from the venue’s name.

Perth newspaper The Sunday Times ed eveal that in April, the website address www.racarena.com.au was registered by the WA Sports Centre Trust, the company behind VenuesWest.

The move follows a $50 million, 10-year deal with telecommunications giant Optus for naming rights at the new Perth Stadium.

When asked about the naming rights, an RACWA spokesperson refused to discuss the renaming, stating “as a founding partner of Perth Arena and sponsor of the venue’s RAC Local Lounge, RAC has had conversations surrounding the State Government’s naming rights strategy, as no doubt many organisations have.” 

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