Facility manager AEG Ogden transitions to ASM Global (Asia Pacific) brand

With the new ASM Global venue management entity - being formed from the merger of AEG Facilities and SMG - having last week received unconditional clearance from the UK Competition and Markets Authority, Brisbane-based AEG Ogden will now operate as ASM Global (Asia Pacific).

With AEG Ogden having been a partnership between Australian interests and AEG Facilities, the ASM Global (Asia Pacific) will now be the Australasian and Asia-Pacific are of the global venue management and entertainment business.

In Australasia, that includes the 12,000 seat Brisbane Entertainment Centre, the 52,500 seat Suncorp Stadium, the 4,000 seat Great Hall at the Brisbane Convention and Exhibition Centre, the 21,000 seat Qudos Bank Arena in Sydney, the 8,500 seat First State Super Theatre at ICC Sydney, the 15,000 RAC Arena in Perth, the recently opened 17,000 Coca Cola Arena in Dubai, and mid-sized arena spaces at Newcastle, Cairns, Darwin and soon Christchurch.

ASM Global (Asia Pacific) is also the proponent for the 18,000 capacity Brisbane Live arena in the Queensland’s capital.

In addition, AEG Presents has joint ventures with Australian music industry icons, Michael Gudinski of Frontier Touring and Michael Chugg and close working relationships with Geoff Jones’ TEG Live, Paul Dainty at TEG Dainty and Live Nation.

A statement from ASM Global (Asia Pacific) advised “(we are) in the unique position of being able to guarantee world-class music, family entertainment and indoor sport content in all of the venues it operates.

“As an example, AEG Presents has just completed one of the most successful ever world tours - Ed Sheeran - and has confirmed about 500 dates for Elton John’s farewell world tour, including 40 in Australian and New Zealand in conjunction with Chugg Entertainment.

Images: Brisbane's Suncorp Stadium has been managed by AEG Ogden - now ASM Global (Asia Pacific) - since 2003 (top) and the planned 18,000 capacity Brisbane Live arena (below).