Mastercard and Live Nation partner to offer exclusive experiences for cardholders

Live Nation has announced a partnership with credit card company Mastercard that will see 100 million cardholders around the world offered exclusive live music benefits and experiences through access to presale tickets, premium seats and VIP experiences.

Acknowledging the significance of live music experiences, the partnership - the priceless.com website - aims to enhance the diversity of product benefits already available for Mastercard cardholders, including everyday value offers like ridesharing, food delivery, online shopping and access to Priceless experiences for travel and wellness.

Announcing the partnership, Mastercard Chief Marketing and Communications Officer, Raja Rajamannar stated “at Mastercard, we’re constantly seeking new ways to enrich our cardholders’ lives, in moments big and small.

“Like nothing else, music excites us, inspires us and unites us. In partnership with Live Nation, we’re delighted to bring our cardholders closer to their passion for music through this extraordinary set of benefits.”

Beginning as of 1st January 2024, eligible Mastercard cardholders will have access to these exciting new benefits in 19 geographies across Europe and Asia, including Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, Netherlands, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Taiwan, Thailand and the United Kingdom.

Benefits will be available through the priceless website to a range of Priceless Experiences across passion points, such as culinary, wellness, entertainment and sports, as well as through select banking partners' mobile apps.

Russell Wallach, Live Nation Media and Sponsorship’s Global President, added “we’re thrilled to partner with Mastercard and help their cardholders experience their favourite artists like never before.

“Our partnership will not only create lifelong memories for Mastercard cardholders but also bring tremendous marketing support to artists and shows worldwide, fostering an enduring connection with audiences for many years to come." 

The partnership also builds on Mastercard’s commitment to the Priceless Planet Coalition whose goal is to restore 100 million trees.

Mastercard is a long-time supporter of the music industry sponsoring the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards.

Image credit: Live Nation/Mastercard.