Live Nation to present music performances at Westfield destinations across Australia and New Zealand

Live Nation Entertainment has announced a new strategic partnership with the Scentre Group - owner and operator of 42 Westfield destinations across Australia and New Zealand - that will bring live music performances to select Westfield destinations across both countries during the upcoming spring and summer months.

The Westfield and Live Nation event series will be comprised of more than 20 performances featuring local legendary acts such as Amy Shark, Jessica Mauboy, Thelma Plum and Stan Walker. The first event will kick off with Kate Ceberano at Westfield Doncaster on 17th September, featuring a one-hour live performance, dedicated fan Q&A, and meet and greet for customers.

Explaining that the event will connect millions of customers with their favourite artists through a series of exclusive and free live in-centre events, Scentre Group Chief Executive, Elliott Rusanow advised “our strategic focus is to attract more people to our Westfield destinations – delivering new and extraordinary experiences that make people want to come and spend their time with us.

“We know music and live entertainment have the power to bring people and communities together, which is why we’re excited to be partnering with Live Nation to offer exclusive and free live music performances at our Westfield destinations across Australia and New Zealand.

“We’re looking forward to lighting up our centres and enjoying these shows with our customers over the coming months.”

In addition to live in-centre performances, Westfield members will have the chance to win tickets and VIP experiences to their favourite Live Nation concerts.

Live Nation is touring some of the hottest local and international artists including P!nk, Post Malone, Jonas Brothers, Blink182 and many more.

The announcement comes as excitement for live music hits an all-time high with fan attendance currently setting records globally.

Live Nation ANZ President Brand and Marketing Partnerships ANZ, Greg Segal added “we’re excited to partner with Westfield to provide customers with a new opportunity to access some of their favourite local artists, for free. The program also provides artists with rare opportunities to play in unique venues, making this partnership even more special.”

The event series marks the first phase of a long-term strategic partnership between Scentre Group and Live Nation, with more to come over the next few years.